Posted 1 month ago
The Sr. Director, Brand for EA SPORTS will lead a collection of both internal and external resources to chart the future of the EA SPORTS Brand. Reporting directly to the Head of EA SPORTS Brand, the Sr. Director will be responsible for creating and developing a new team dedicated to the EA SPORTS parent brand. In this new role, you will need to define the problem and opportunity statements through a variety of stakeholder interviews and immersion work. From there, you will partner with our internal player insights teams and external brand agency to build a brand roadmap with short and longterm phases, KPIs, and investments. With each successful phase, additional resources and investment will be unlocked. The Sr. Director will need to drive internal alignment on the brand roadmap, including the EA SPORTS Leadership (Studio + Marketing) team, up to potentially the EA Executive team.
The EA SPORTS Brand Roadmap Should Aim To Answer Key Questions Relating To Our Business, Players, And Inform Our Future Strategies, Including
Additionally, the Sr. Director will partner closely with the VP, Head of EA SPORTS Strategy to advance several strategic initiatives across the portfolio that reside at the intersection of our games and the brand. For example, EA SPORTS games as sports entertainment platforms, competitive gaming, universal avatar, simulated fantasy sports, health and wellness, brand elasticity across new genres and sports, and more.
This role will also be responsible for authoring and guiding the EA SPORTS competitive gaming brand strategy, working cross-functionally to align investments, KPIs, and growth strategies.
Depending on the candidate, additional responsibilities may include brand responsibilities for the EA SPORTS mobile portfolio.
Key Deliverables Include
The employer is committed to creating an inclusive and diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, age, marital status, family status or disability.
About Electronic Arts (EA)