Posted 1 month ago
The Washington Football team are looking for a “Senior Director – Integrated Marketing” to join its team and to lead integrated marketing planning around fan engagement activations and promotions. The person in this role is expected to serve as our internal and primary advocate for the fan. S/he will be responsible for developing and managing integrated, omni-channel marketing plans that help nurture long-term fan relationships, reduce churn, and improve engagement, monetization and lifetime value. This individual will work closely with Sales, Sponsorship and the Content organization, as well as the balance of the Marketing team, to identify and understand key fan segments, map and optimize the fan journey at every stage and delight and reward our fans. This role will be highly visible within and outside of the organization and s/he will need to have a passion for teaching and mentorship.
Duties & Responsibilities
The employer is committed to creating an inclusive and diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, age, marital status, family status or disability.
About The Washington Football Team