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Director of Marketing

OL Reign

How to apply

Director of Marketing

OL Reign


Apply by Tomorrow


Posted 4 weeks ago

How to apply

Location

Tacoma, WA, USA

Job Type

Industry Areas

Sport Marketing

 Job Description

The Director of Marketing is responsible for the execution of OL Reign’s go-to-market strategy, including the transformation of that strategy into a set of tactics, including the creation of fan-facing marketing and content experiences. The Director of Marketing will be responsible for developing a sustainable set of processes that enable OL Reign’s marketing, ticketing, retail and sponsorship teams to work with maximum efficiency and effectiveness, and for influencing the overall experience that OL Reign delivers to its fans.

KEY PERFORMANCE INDICATORS

  • Ticketing revenue
  • Sponsorship revenue
  • Retail revenue
  • Fan engagement with OL Reign content

DETAILED RESPONSIBILITIES

GO-TO-MARKET STRATEGY & SUPPORTING MARKETING/ADVERTISING TACTICS

  • Manage implementation of tactics supporting the go-to-market strategy, including development of all campaigns and creative executions, across all marketing channels:
    • Digital, including websites and social
    • Email marketing
    • Print
    • Outdoor
    • Direct
    • Television / Theater

COLLABORATION AND OVERSIGHT OF SOCIAL MEDIA, CONTENT, AND VIDEO PRODUCTION

  • Manage and collaborate with Content Producer, who will oversee the creation and
  • publishing of all press releases and other written content, develop content for match programs, and manage photo assets
  • Manage and collaborate with Video Producer, who will oversee the creation of all video-related content, including match broadcasts
  • Manage and collaborate with Social Media Manager, who will oversee the creation of content and curation of all social media platforms
  • Manage and collaborate with freelance designers, who will create (or direct the creation of) all non-video visual design elements across all channels
  • Collaborate with interns supporting marketing-related initiatives
  • Manage third-party content producers who are responsible for developing articles and videos

MEDIA RELATIONS & PRESS RELEASES

  • Review and edit all press releases created by Content Producer
  • Oversee deployment of all press releases via our email deployment tools
  • Create and/or manage relationships with local media (Print, TV, Radio, Digital)
  • Create and/or manage relationships with key national/international media
  • Manage media (directly or indirectly) in press box on match days

CONTENT PRODUCTION

  • Work with Director of Sponsorships to create briefs to inform content created for partners
  • Review and edit feature stories created by Content Producer
  • Direct internal or external content creators to develop content that our current and future fans find compelling and valuable
  • Review and edit Match Forecasts and Match Recaps created by Content Producer

Qualifications RequiredQualifications Required

TECHNICAL SKILLS

  • Publishing Tools:  SquareSpace / Apple Publishing Tools
  • Creation Tools:  Photoshop / Word / Excel / Premier
  • Social:  Twitter / Facebook / Instagram / YouTube
  • Communication / Collaboration tools:  Outlook / Slack / Confluence

KEY PERSONALITY TRAITS

  • Deep knowledge and love of soccer
  • Storyteller at heart
  • Curious and creative
  • Detail-oriented
  • A problem solver
  • Gritty
  • Collaborative
  • Biased towards action
  • A compelling and articulate communicator
  • Energized by a constantly evolving environment

How To Apply

Inclusive Note

The employer is committed to creating an inclusive and diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, age, marital status, family status or disability.

OL Reign


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About OL Reign


OL Reign is an American professional women's soccer team based in Tacoma, Washington. Founded by Bill and Teresa Predmore in 2012 as Seattle Reign FC, it was one of eight inaugural members of the National Women's Soccer League

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