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Digital Specialist

Seattle Kraken

How to apply

Digital Specialist

Seattle Kraken

Apply by 12/14/2020

Posted 2 weeks ago

How to apply


Seattle, WA, USA

Job Type

 Job Description

The Digital Specialist will focus on the Seattle Kraken’s digital content channels. The role requires building landing pages and articles on the content management system, uploading and embedding video, managing photo assignments and archives, updating and organizing the content schedule and serving as operational lead with Disney Streaming Services, the National Hockey League’s production vendor for team websites. The successful candidate will be expected to bring innovative solutions for maximizing user experience with existing CMS templates and expertise with SEO metadata and search engine. Knowledge of analytics and optimizing for the best results using experimentation, A/B testing and beyond is an advantage.


The Digital Specialist role offers the exciting and career-building opportunity to be part of generating story ideas for written, video and infographic content, participating in all plans for the Kraken’s 2021 Expansion Draft and inaugural season and embracing the added duties of assignment co-editor.

Essential Duties & Responsibilities:

  • Work closely with Senior Producer and content colleagues to develop short- and long-term content budget
  • Manage DSS relationship and account fully.
  • Build and place all content elements on website and other Kraken platforms.
  • Serve as a copy editor as needed.
  • Work with Senior Producer to create and sustain best-user experience across sports industry.
  • Hands-on production of stories (text, video, photos, infographics) for high fan engagement.
  • Point person for website and mobile news updates. Utilize the mobile alert feature through the DSS app.
  • Contribute to effort to identify and grow target audiences.
  • Work collaboratively with the social media team.
  • Be a leader in search engine optimization for all content efforts.
  • Help build out data analytics decision-making and reporting model for content.
  • Facilitate, manage and improve online content delivery tools/systems and processes.
  • Stay up-to-date with digital production best practices across sports/entertainment industry
  • Strong storytelling skills and writing abilities.
  • Be proactive about generating the most compelling content report.


Qualifications RequiredQualifications Required

  • 3+ years of content creation and production experience.
  • Working knowledge of NHL and the sport of hockey.
  • Strong background in CMS management, basic HTML knowledge.
  • Solid SEO understanding.
  • Copy editing skills.
  • Ability to work and be accurate under deadlines, will include work on nights and weekends.
  • Experience building stories, videos and more in content management systems.
  • Photo editing and archiving expertise is a major plus.
  • Professional experience and success growing social or digital audiences.
  • Applicants should have a detailed sense of the Kraken’s content voice and tone.
  • Candidates should be comfortable learning new editorial systems.
  • Proven ability to managing multiple projects, setting priorities and meeting deadlines.
  • Ability to work both independently and as part of a team.
  • Must be familiar with all aspects of content production, including SEO and graphics.
  • Solid knowledge of digital landscape and next-gen fan technology and platforms.
  • Strong understanding of digital marketing a plus.
  • Excellent analytical and project management skills.
  • Strong team management and communication skills, with an expert ability to present and communicate new ideas and concepts.
  • Extremely organized and detail oriented, resourceful, quick learner and able to handle multiple projects simultaneously.
  • A high degree of personal integrity and consistently put the interests of the organization first.
  • Must be a fierce communicator and cross-organizational collaborator.


How To Apply

Inclusive Note

The employer is committed to creating an inclusive and diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, age, marital status, family status or disability.

Seattle Kraken

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About Seattle Kraken

The Seattle Kraken are a professional ice hockey expansion team based in Seattle. The Kraken will compete in the National Hockey League as a member of the Pacific Division in the Western Conference, beginning with the league's 2021–22 season

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