MANAGER OF DIGITAL AND MARKETING ANALYTICS

Speedway Motorsports

MANAGER OF DIGITAL AND MARKETING ANALYTICS | Speedway Motorsports

MANAGER OF DIGITAL AND MARKETING ANALYTICS

Speedway Motorsports


Apply by 1/22/2021

Posted 24 days ago

How to apply

Location


Concord, NC, USA

Industry Areas


Sport Marketing

Job Type


 Job Description

Speedway Motorsports, LLC is a leading marketer, promoter and sponsor of motorsports entertainment in the United States. The Company, through its subsidiaries, owns and operates the following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway, Charlotte Motor Speedway, Kentucky Speedway, Las Vegas Motor Speedway, New Hampshire Motor Speedway, Sonoma Raceway, and Texas Motor Speedway.

We are seeking someone with the following skillsets for this position:

  • Support the creation, enhancement and utilization of Speedway Motorsports business planning processes and marketing templates for business plans, consumer personas, media strategy and planning, the online purchase process, retention strategies and customer acquisition strategies.
  • Lead the planning and implementation of our digital marketing strategies by commanding a thorough understanding of search engine optimization (SEO), organic and paid social media strategies, and all online advertising metrics. Consistently assess and report on the impact and suitability of different media types used to target defined markets and consumer segments.
  • Consistently leverage internal and external reporting to measure or enhance speedway / event specific marketing campaigns by interpreting data trends, analyzing results, and predicting future behaviors.
  • Support the marketing teams by providing guidance on proper tracking and execution for their marketing campaigns and deliver appropriate reporting on marketing campaign performance.
  • Support speedways in the creation and enhancement of outbound marketing campaign strategies and tactics (email, texting, robocalling) which improve campaign metrics.
  • Analyze and interpret trends in customer experience (based on CSS data) in order to support recommended improvements for customer acquisition and retention.
  • Support the creation of ticket and camping sales goals based on retention and acquisition projections (supported by SM Director of Analytics).
  • Support the creation of business plans, marketing objectives, campaigns, and budget recommendations for every major NASCAR and NHRA event weekend using approved templates.
  • Support the creation, updating and implementation of the website, app, and social media best practices that optimize ticket sales, renewals, impressions, and/or engagement.

Qualifications RequiredQualifications Required

  • Coding skills in languages such as SQL, Python and/or R
  • Analytical and problem-solving skills
  • Experience with statistical software (e.g., Stata, SPSS)
  • Knowledge of data gathering, cleaning and transforming techniques
  • Reporting and data visualization skills using software like Tableau
  • Understanding of data warehousing and ETL techniques
  • Proficiency in Microsoft Excel
  • Ability to set and meet deadlines
  • Ability to work in high-pressure situations
  • Technical writing skills
  • Excellent attention to detail
  • Strong written/verbal communication skills
  • Ability to QA and troubleshoot data
  • Three to five years of experience required

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