Email Marketing Manager

Los Angeles Clippers

Email Marketing Manager | Los Angeles Clippers

Email Marketing Manager

Los Angeles Clippers


Apply by 1/26/2021

Posted 25 days ago

How to apply

Location


Los Angeles, California, USA

Industry Areas


Sport Marketing

Job Type


 Job Description

We are looking for an Email Marketing Manager to join our Marketing team. This position is a critical partner to a cross-functional team and responsible for building relationships that help every department at the Clippers reach their business goals. You will be the email acquisition authority across the organization and lead all aspects of innovation in automation, subscriber growth strategy and execution across all channels, and development and execution of email campaigns that grow revenue across our brand through retention, new fan acquisition, and strategic segmentation that builds lifetime value.

The right candidate brings a strategic approach, record of growing email subscriptions, and technical proficiency in with a common email service provider (including HTML/CSS; we use Marketo), CRM, and web analytics (we use Google Analytics). Collaboration and teamwork are important to us, and the right candidate will collaborate cross-functionally to ensure data collection and fan engagement are included in all programs.

This is a full-time position based in our DTLA office. We are currently working remotely and anticipate onboarding new staff in a remote environment.

What You Will Do

  • Work with cross-functional teams across Sales, Partnerships, Digital, and Marketing to develop campaigns that help all teams reach business goals and ensure timelines are met.
  • Lead email campaign creation, scheduling, and deployment. Execution includes working with external vendors related to CRM, consumer marketing, and database management.
  • Maintain brand consistency, utilize modern design templates optimized for conversion, and develop a strategy for keeping content fresh and dynamic.
  • Build email templates and content, including coding, editing, and quality assurance.
  • Prioritize emails based on revenue potential and overall corporate strategy.
  • Utilize personalization to deliver a premium fan experience.
  • Develop a strategic distribution strategy to ensure flawless execution.
  • Design and implement tests that support key hypotheses and deliver measurable and impactful takeaways for business growth.
  • Oversee effective customer segmentation, persuasive creative, and offers driven by customer insight and email standard methodologies.
  • Handle data hygiene for consumer databases.
  • Map customer journeys to clearly define email strategy and deliver strong user experience and customer purchase flows.
  • Run our email marketing calendar and process workflow – including QA, segmentation, sending, and analysis for all marketing campaigns and automated triggered events.
  • Design and execute A/B tests to improve campaign performance and optimization for key traffic and revenue drivers - including open rate, CTR, conversion, and revenue.
  • Conduct frequent analysis of competitor programs and emerging trends informing our marketing strategies related to fan segmentation, reducing unsubscribes, and reactivating dormant fans.

Qualifications RequiredQualifications Required

  • 5+ years of Email Marketing experience.
  • Expert knowledge of email best practices, including CRM.
  • Experience building strategy, optimized messaging, personalization, and deliverability.
  • Experience with CRM / DMP’s required.
  • Experience building business requirements for list segmentation, workflows, and triggered events within an ESP.
  • Understanding of A/B and multivariate testing methodologies – especially in an e-commerce environment.
  • Strong analytic skills, including experience with quantitative test design, customer segmentation, tracking results, and interpreting key insights.
  • Ability to pull insights from performance data and build campaign strategy recommendations based on the data.
  • Experience with web analytics (Google Analytics, Omniture or similar).
  • Experience with ESPs; Marketo and Mail Chimp are a plus.
  • Understanding of effective user experience strategies.
  • Knowledge of HTML and CSS.
  • Superior organization, project management skills, and hyper-meticulous attention to detail.
  • Excellent problem-solving skills; self-starter with excellent teamwork and communication skills, both written and verbal.
  • Demonstrated dedication with the ability to lead projects from origin through execution.
  • Ability to learn, contribute, and thrive in a fast-growing, dynamic environment.
  • Self-starter and entrepreneurial spirit with a hands-on approach towards business.

How To Apply

Sign up

Complete your free account setup

or

You must enter your email
You must enter your first name
You must enter your last name
You must enter your password
Your password must contain at least 8 characters and contain an upper and lowercase letter and one number.
By pressing register, you are agreeing to our privacy policy and public profile policy.

Recent Posts
NEW

NFL Help Desk Specialist

YinzCam Inc

  • YinzCam is  looking for a client-focused and proactive NFL Help Desk Specialist to provide responsiveness to clients on the use of YinzCam's official mobile apps for...

17 hours ago

NEW

NBA/WNBA Help Desk Specialist

YinzCam Inc

  • YinzCam is  looking for a client-focused and proactive NBA Help Desk Specialist to provide responsiveness to clients on the use of YinzCam's official mobile apps for...

17 hours ago

NEW

Bilingual Project Manager

YinzCam Inc

  • YinzCam is  looking for a client-focused and highly organized bilingual Project Coordinator to manage product releases and deliverables for our portfolio of bilingual ...

17 hours ago

NEW

Data Engineer

YinzCam Inc

  • We are looking for a Data Engineer to organize, manage, query, analyze terabytes of data from multiple different digital sources (mobile apps, websites, sensors). The i...

17 hours ago

NEW

Project Coordinator

YinzCam Inc

  • YinzCam is  looking for a client-focused and highly organized Project Coordinator to manage product releases and deliverables for our portfolio of mobile apps and digi...

17 hours ago

NEW

Corporate Partnerships Intern

Frisco Fighters

  • The Corporate Partnerships Intern assists and supports the Corporate Sales department with the fulfillment of sponsorship assets. Intern(s) will work on projects in the o...

20 hours ago

NEW

Vice President, Licensing & Consumer Products

Comcast Spectacor Gaming

  • The Vice President of Licensing & Consumer Products will drive sale and deliver brand partnerships & collaborations for G4. In order to do so, he / she will devel...

20 hours ago

NEW

Post Production Supervisor

Comcast Spectacor Gaming

  • The Post Production Supervisor will oversee the post production team and define/manage the studio's entire post workflow. The successful candidate will need to be highl...

20 hours ago

Follow Us

×

Congratulations!

You’ve just purchased a featured job listing. The purchase is tied to this job listing, which is now featured.