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Job Description
The Director of Ticket Sales will serve as the strategic, revenue-driving, and retention lead for all ticketing initiatives. In this role, you will maximize ticket revenue and sell-thru, provide outstanding service, develop best practices, and recruit, train and lead our sales team to maximize revenue and provide our fans with first class service. You’ll have a staff of five ticket salespeople, four of which you'll get to hire immediately. You’ll work side by side with the new team President, the new Director of Marketing, and will have league office support to develop the ticket sales strategy and plan.
This position is a full-time position based in Coralville, Iowa.
Key Responsibilities
- Lead all season, group, and single ticket sales and retention efforts to obtain overall revenue and attendance goals
- Recruit, train coach and empower a high-performing sales team
- Establish and implement forward-thinking sales strategies for pricing structure, as well as sales processes, reporting, and presentations
- Create innovative programs to drive new business and expand audience
- Develop, lead and inspire a positive team culture focusing on cross collaboration
- Establish and manage department P&L to ensure accuracy and year-to-date tracking
- Direct overarching retention strategy for season ticket holders
- Establish and refine opportunities and experiences provided to season ticket members
- Participate in community and industry-related events, conferences, associations that will enhance our reputation and potential for success while building new relationships
- Serve as an internal advocate for Iowa Heartlanders ticket sales and service efforts
- Other duties as assigned
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Qualifications Required
- Bachelor’s degree or equivalent work experience
- 3+years in sports and entertainment sales (or related experiential marketing role)
- Proven leadership experience
- Proficiency with Paciolan and the Microsoft Office suite
- Strong experience in establishing and eclipsing ambitious revenue targets
- Understanding of analytics, research, reporting, measurement, revenue modeling, valuation modeling and industry benchmarking
- Strong leadership, problem solving, and organizational skills
- Ability to build positive working relationships with clients and peers at all levels within the organization and throughout the community
- Excellent written and verbal communication; ability to collaborate and influence
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