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Global CRM Manager

CCM Hockey

Global CRM Manager | CCM Hockey

Global CRM Manager

CCM Hockey

Apply by 6/1/2021

Posted 2 months ago

How to apply


Saint Laurent, MB, Canada

Job Type

 Job Description

  • Ownership of the database segmentation strategy and its overall health
  • Leverage partners database: Hockey Federations (USA, KHL etc.), Leagues, Events…
  • Responsible for email traffic and revenue
  • Build the email marketing practices, including the migration from CCM’s existing platform to a new ESP.
  • Build and optimize consumer email journeys.
  • Develop email template strategy in order to reduce the need of a front-end developer
  • Manage email calendar and maintain a close relationship with the brand, creative and trade marketing teams.
  • Be the guardian of CASL/GDPR compliance
  • Plan and execute database growth strategies and tactics

Qualifications RequiredQualifications Required

  • University degree in eCommerce, Marketing, or relevant equivalent work experience
  • 6+ years of experience working in CRM or Email marketing in a retail environment
  • Experience with email deployment, segmentation, templating and anti-spam tools
  • Excellent communicator
  • Autonomous, flexible, resourceful and proactive. Comfortable working in new and changing environments while exuding a positive attitude
  • Demonstrate a strong sense of empathy, towards consumers and colleagues
  • Entrepreneurial mindset: Comfortable with getting their hands dirty as well as learning to use new softwares and tools
  • Process oriented, methodical and organized: experience defining complex processes, with proven ability to prioritize, organize and execute in a systematic and organized manner
  • Analytical: experience defining business data analysis, creating analytical tools, and deriving actionable insights
  • Knowledge and understanding of eCommerce business, with an added focus on customer experience
  • Strong knowledge of Excel and Google Analytics
  • Excellent team player, ability to influence, build and manage cross-functional relationships
  • Fully bilingual
  • Interest in Hockey, with knowledge of Hockey products and equipment considered an asset

How To Apply

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