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Email Marketing Automation Specialist
Miami Dolphins

EXPIRED

EXPIRED

Application Deadline Ended
Apply by Ended 7/26/2022

Email Marketing Automation Specialist | Miami Dolphins

Email Marketing Automation Specialist

Miami Dolphins


Apply by Ended 7/26/2022

Posted 3 months ago

No Longer Accepting Applications

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Location


Miami Gardens, FL, USA

Job Type


 Job Description

Working closely with the Director, Digital Marketing, the Email Marketing Automation Specialist will craft segmented programs for email, SMS, and push notifications using Microsoft Dynamics CRM. This role requires expertise in strategizing how leads flow from generation to conversion; conceptualizing and building reports to show performance; building workflows to automate marketing touches; and an understanding of system integrations, data collection, and data conversion across multiple technology systems.

Responsibilities:

  • Utilize Microsoft Dynamics and other tools to build various robust automation programs using custom segments
  • Leverage the tools available and integrated platforms to strategize and build marketing automation workflows and sequences to help improve conversion rates
  • Manage the workflow, strategy, implementation and maintenance of all data resources to ensure the automation program is optimized
  • Understand competitive trends in the event/sport space, implement learnings
  • Identify and strategize to meet business requirements for various departments from customer experience to sales

Qualifications RequiredQualifications Required

  • Bachelor’s degree in digital commerce or marketing/communication
  • Strong email and SMS campaign management experience, agency experience is a plus
  • Experience managing a large database and complex segmentation
  • Advanced experience with CRM including lead generation
  • 2+ years in marketing automation using HubSpot, Marketo or Microsoft Dynamics
  • Experience with events and sport content using lead generation and ticket sales tactics is preferred
  • Experience using project management tools such as Workfront, Jira, or Basecamp
  • Excellent written and verbal communication skills
  • “Make-it-happen” work ethic and attitude
  • Self-directed with an understanding of prioritization based on objectives
  • Proven experience analyzing data and building compelling reports
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