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Social Content Manager, Fantasy & Betting

PGA TOUR

Application Deadline Ended
Apply by Ended 10/11/2022

Social Content Manager, Fantasy & Betting | PGA TOUR

Social Content Manager, Fantasy & Betting

PGA TOUR


Apply by Ended 10/11/2022

Posted 3 months ago

No Longer Accepting Applications

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Location


St. Augustine, FL, USA

Job Type


 Job Description

The role is responsible for identifying and creating exciting and compelling content that drives conversation and engagements around our sport and betting. An understanding of tone, style and voice is paramount for success with a creative team producing original content for our fans. This position is a creative idea generator and an enthusiastic team player focused on growing interest in betting on golf. Non-traditional hours, including nights, weekends and holidays.

RESPONSIBILITIES/DUTIES
  • Create engaging content from concept to completion before, during and after tournaments for use on PGA TOUR platforms; content could include images, copy, videos, graphics, GIFs and other visual content
  • Collaborate with other content creators, taking part in regular storytelling brainstorm and pitch sessions
  • Respond to breaking news promptly with compelling content to join trending conversations
  • Available to travel for content creation opportunities at key events throughout the season
  • Adhere to PGA TOUR brand standards, strategic initiatives and established voice across platforms
  • Utilize available data and analytics to make or adjust programming and content decisions
  • Execute branded content that fulfills sales initiatives
  • Clip and share highlights live during competition for use on PGA TOUR social platforms
  • Special projects or other duties as assigned

Qualifications RequiredQualifications Required

  • Bachelor’s degree required; Journalism, Media or Communications preferred
  • 3+ years professional experience in related field
  • Experience managing a sports team or other professional social media account with an understanding of how brands should participate in an authentic manner
  • Passionate about content creation and the PGA TOUR
  • A self-starter with enthusiasm for innovative ideas and thinking outside the box
  • Ability to organize and prioritize assignments
  • Must multitask, meet deadlines and produce under pressure in a team environment
  • Strong communication, writing and editing skills including grammar, style and spelling
  • Strong understanding of the current social landscape, including creating content for Instagram, Twitter, Facebook, TikTok and emerging platforms
  • Ability to analyze and utilize data to customize social strategy
  • Design, photo and video editing skills; Proficient in Adobe and Microsoft programs
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