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Senior Manager, Digital & Content Strategy

Stewart-Haas Racing

Senior Manager, Digital & Content Strategy | Stewart-Haas Racing

Senior Manager, Digital & Content Strategy

Stewart-Haas Racing


Apply by 10/22/2022

Posted 13 days ago

How to apply
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Location


Kannapolis, NC, USA

Job Type


 Job Description

This role will play a critical role in helping to grow our fanbase, ensure our partners maximize their activations across digital and position us as a best-in-class content team across all of sports. We’re looking for a collaborative, proactive and strategic person who isn’t afraid to roll up their sleeves and push the envelope. This person must have a passion for the digital and creative landscape, possessing a strong understanding of consumer behavior. A passion for sports business, especially motorsports, is a plus.
Principle Duties and Responsibilities:
  • Build a strategic, innovative digital strategy for SHR working in collaboration with team members.
  • Ideate and create strategic plans for the SHR brand, its drivers, and its partners around tentpole moments and key initiatives as defined by the Head of Digital and Brand Strategy.
  • Build a strategic POV and plan for our owned channels (social, website, email), executing against the plan. This includes overseeing the management of our website and email marketing initiatives.
  • Lead digital & content brainstorms and planning across tentpole moments and programs for SHR and our partners.
  • Maintain overarching and forward-looking team calendar and production schedules.
  • Collaborate with team members on a content strategy that helps brings to life the SHR brand, differentiates us from other teams and connects with new and existing fans.
  • Assist in the continued development of a comprehensive digital tracking and reporting structure, helping evolve our process for benchmarking, generating reports and turning insights into action.
  • Identify new trends, technologies and platforms to help SHR and our partners reach new fans.
  • Manage the relationship with outside creative vendors, ensuring process and communication is efficient and brand consistency is upheld.
  • Own and develop a strategy around SHR’s fan club, creating an innovative platform for us to engage with our fans and build affinity for our race team.
  • Participates in other projects related to Stewart-Haas Racing, Haas F1 Team, Tony Stewart Racing, Tony Stewart Foundation, Gene Haas Foundation and additional miscellaneous projects.

Qualifications RequiredQualifications Required

  • 6+ years of expertise in digital, content strategy and fan engagement in a creative agency at a brand, agency or sports team
  • Strong knowledge of the digital landscape, with experience managing digital channels (websites and email)
  • Track record of experience in brand strategy and audience development
  • Expert knowledge of best-in-class content development and creative process (i.e., creative briefs, project management, turnaround times, etc.)
  • Experience driving partner programs and an elevated fan experience through digital and social channels
  • Experience tracking projects using collaborative tools
  • Experience working with cross-functional teams and departments
  • Strong network in the digital, content and social media industries
  • Strong written and verbal communication skills
  • Business judgment; strategic and analytical capabilities
  • Ability to prioritize and multitask, managing multiple projects with tight timelines
  • A team-oriented mindset and an ability to relate to others and develop sound relationships

How To Apply

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