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Los Angeles Lakers

Los Angeles Lakers

Application Deadline Ended
Apply by Ended 10/27/2022

Los Angeles Lakers | Los Angeles Lakers

Los Angeles Lakers

Los Angeles Lakers


Apply by Ended 10/27/2022

Posted 2 months ago

No Longer Accepting Applications

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Location


El Segundo, CA, USA

Job Type


 Job Description

This role will be supported by the Director, Global Partnerships but with the expectation that the coordinator owns the day to day servicing needs based on contractual elements such as game day hospitality fulfillment, In arena activation coordination/execution and LED Signage submission, cross departmental communication/requests such as  submitting partner branded content to Lakers social media team or requesting Lakers talent availability for a contractual appearance or working with the Facilities and operations team to host a partner event/workshop at the UCLA Health Training Center. NBA team international partnership rights are different than NBA domestic partnership rights, this person will need to learn and understand these rules to service the client more effectively. This person should utilize our Digital Partnership insights team to evaluate and analyze best performing social and digital content such as top jersey patch exposure driving posts on Lakers owned channels as well as put together analytic driven partner campaign PowerPoint recaps. Nearing the end of the season. this person would work with Director, Global Partnerships, Digital Partnership insights, Business analytics and our 3rd party vendor, Nielsen, to develop a holistic partnership recap presentation which illustrates the Media Valuation/ROI of the Lakers jersey patch partner.
Essential Functions (Duties & Responsibilities):
Research
  • Utilize Lakers vendors who provide in-depth market research/ analytics to evaluate best practices, category/sponsor trends and the competitive landscape to contribute to sponsor satisfaction and servicing.
Development/Strategy
  • Create customized season recaps for sponsors including the creative development of multi-tiered marketing programs and promotions
  • Research other league and team Jersey patch partner activations and Global partnership best practices
  • Collaborate and work cross-functionally with partners and internal departments to develop compelling retail, digital, social and in-arena promotions while focusing on traffic drivers, brand awareness and ROI
Activation & Servicing
  • Coordinate the fulfillment of sponsor contractual obligations including media, signage, print, digital, social media, in and out of arena promotions, emerging demographic marketing, community relations, tickets and hospitality
  • Organize Teams channel in a way so that it is easy to work collaboratively and find important documents, plans and information for each partner
  • Gain a deep understanding of partnership objectives so we can strategize and plan with those objectives always in mind
  • Play a key role in renewing corporate partners in order to achieve revenue goals
  • Prepare contract breakdowns for each sponsor to provide details of assets and material deadlines
  • Maintain daily client relationships with external agencies and brand contacts while executing all sponsor programs and promotions from conception through completion including artwork, contest rules, approvals, prizes, promotional media, writing PA/digital copy and scheduling
  • Understand partner brands and their competitors to develop solution based platforms to help amplify partners' brands, enabling them to break through the clutter and achieve their marketing objectives
  • Interface with internal departments to ensure turnkey execution of partner goals
  • Submit sponsor promotional materials to the NBA for approvals
  • Own all game day duties which include implementing partner activation, executing promotions and hosting sponsor receptions and suites
  • Coordinate all aspects of sponsor special events including communication with sponsors, agencies, internal departments and external vendors
  • Host and represent Lakers organization at outside sponsor events
  • Coordinate and maintain full-season proof of performance files including pictures, video footage, print ads, impressions, etc. to be used for sponsorship recaps and sales proposals

Qualifications RequiredQualifications Required

  • Strong written and oral communication skills; must be client-ready and able to professionally interact with all levels of the organization and partner/agency contacts
  • Past public speaking experience, must be able to give presentations to diverse audiences
  • Be able to understand high-level insights and deliver campaign strategy
  • Motivated individual who is self-starter and can organize short and long term projects
  • Ability to work and excel in a fast-paced, team-oriented department
  • Must be an assertive and tenacious leader
  • Demonstrated capacity to multi-task, be well organized and possess a strong attention to detail and project management skills
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