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Sr. Manager, Fan Intelligence

National Hockey League

Application Deadline Ended
Apply by Ended 11/7/2022

Sr. Manager, Fan Intelligence | National Hockey League

Sr. Manager, Fan Intelligence

National Hockey League

Apply by Ended 11/7/2022

Posted 2 months ago

No Longer Accepting Applications



New York, NY, USA

Job Type

 Job Description

The Sr. Manager, Fan Intelligence will provide subject matter expertise, technical expertise and thought leadership in the area of Fan Intelligence through first-party fan research on behalf of the NHL League office and the 32 Clubs. The collection of first party research, as well as the analysis and reporting of that research is of critical importance to the NHL and the successful candidate will have the opportunity to make a marked difference for all League organizations.


  • Lead survey design for league benchmarking survey over multiple waves throughout each season
  • Wield advanced Tableau skills to displays survey results, on a Club-by-Club basis, and across the League as a whole, in both standardized and ad hoc reporting presentations
  • Utilize market research and analysis experience to guide League and Club stakeholders in interpreting research data and fan input
  • Lead information sharing and consultative guidance efforts with Clubs through identifying insights and action items regarding League Fan Research Studies
  • Collaborate across the Fan Engagement & Analytics department to provide guidance on all initiatives aimed at better understanding our fans interests and preferences
  • Support email marketing and paid media efforts with insights for optimizing fan response and engagement

Qualifications RequiredQualifications Required

  • College degree
  • 4+ years’ work experience
  • At least four years of relevant experience
  • Collaborative, team-driven approach to projects and execution
  • Open and clear communicator
  • Experience with large-scale survey platform (ideally Qualtrics)
  • Advanced skills and experience in Tableau and Tableau Prep, both to use and to teach others
  • Strong written and verbal communication (including editing) skills.
  • Excellent proof-reading and grammatical skills
  • Excellent time management skills with the ability to work effectively across departments and teams
  • Excellent organizational skills, attention to detail, and follow-through.
  • Highly motivated with ability to work independently with discretion
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