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Digital Advertising Coordinator

Professional Bull Riders, Inc.

Application Deadline Ended
Apply by Ended 11/8/2022

Digital Advertising Coordinator | Professional Bull Riders, Inc.

Digital Advertising Coordinator

Professional Bull Riders, Inc.


Apply by Ended 11/8/2022

Posted 2 months ago

No Longer Accepting Applications

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Location


Pueblo, CO, USA

Job Type


 Job Description

The Digital Advertising Coordinator is a key role in activating for our partners in the Social/Digital Space They will be responsible for managing advertising programs within PBR websites, mobile apps, social media, & RidePass. They will work with the Sponsorship and Sales team to develop, service, and execute digital campaign activation, delivery & fulfillment. They will also be responsible for maintenance and updates to PBR.com.
Essential Duties & Responsibilities:
  • Set up & Schedule all Digital Media Advertising Campaigns using our ad server(s) &/or digital content platforms
  • Supply Social Media team with assets & schedules for Advertising Campaigns on Social Media Platforms
  • Supply RidePass team, with assets & schedules for Advertising Campaigns on RidePass platform/broadcasts
  • Supply Email Marketing Team with assets and schedule for Email/Newsletter Advertising Campaigns
  • Track campaign delivery of all digital, email & social media plans, making all necessary adjustments to ensure delivery
  • Responsible for all campaign maintenance including optimization suggestions & screen shots of all placements
  • Responsible for tracking reports and Social/Digital recap slides for mid-year and end-of-year recaps
  • Manage available ad inventory across Social Media, Website, Email, RidePass, and any other digital assets
  • Assist in creation & distribution of digital media plans to internal teams, clients and agencies
  • Pulling and distributing weekly Digital & Advertising reports to internal teams, clients and agencies
  • Assistance with building pitches & campaign recap presentations
  • Assist in pulling data from Social/Digital/RidePass to be included in pitch decks
  • Assist in gathering digital creative from clients/agencies for all sold and internal campaigns
  • Work to be a communications bridge between the Sales, Partnership, and Social/Digital teams
  • Work with graphic design on development of internal digital ad creative, when needed
  • Work with Partnership Marketing team to add sponsored assets (outside of digital campaigns: i.e. event activities/sponsor logos) to the PBR website.
  • Building PBR Events for the PBR Website
  • Manage and track assets as they are pitched and sold
  • Other duties as assigned

Qualifications RequiredQualifications Required

  • Familiarity with ad-serving platforms, digital best practices, measurement tools, as well as current digital trends.
  • Ability to be successful in a fast-paced, time-sensitive sports environment.
  • Strong ability to interpret data and make strategic decisions based on data analysis.
  • Strong communication skills
  • Demonstrate strategic thinking and problem-solving skills.
  • Proficient in Microsoft Office software – Excel, Word, PowerPoint, Outlook
  • Familiarity with Adobe software- Photoshop, Premiere Pro
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