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Consumer Engagement Strategist

Orlando City SC

Application Deadline Ended
Apply by Ended 11/17/2022

Consumer Engagement Strategist | Orlando City SC

Consumer Engagement Strategist

Orlando City SC


Apply by Ended 11/17/2022

Posted 2 months ago

No Longer Accepting Applications

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Location


Orlando, FL, USA

Job Type


 Job Description

You will research and identify ways to build the brand, engage consumers and monetize organizational content and assets. This position will be responsible for studying market conditions, Orlando City and Orlando Pride content and assets, and marketing campaigns to provide actionable insights to both the Marketing and Partnership departments. This position will engage and consult across the business and provide essential support in the creation of content, consumer engagement practices, marketing strategies, and partnership strategies. A successful person in this role will be able to help OCSC understand, amplify, optimize, and capitalize on how consumers are engaging with the brand.
ESSENTIAL DUTIES & RESPONSIBILITIES
  • Design research/analysis initiatives to better understand how to drive consumer engagement (in-person, digital, social, etc.)
  • Conduct and utilize research to communicate data insights that aide in developing strategies for Marketing and Partnership stakeholders
  • Support the development and execution of consumer engagement strategies through the CRM platform and mobile application (content, loyalty rewards, reporting, etc.)
  • Study, measure, and improve the profitability of digital and social platforms and content
    • Create and monitor content valuation
    • Track and analyze digital and social media KPIs
    • Research and monitor industry and media trends
    • Recommend marketing and content optimizations
  • Work closely with the Partnership department to identify asset values and opportunities for client acquisition and retention
    • Assist in the development of partnership marketing strategies and partnership recaps
    • Assist in the development of asset creation, valuation, and measurement
    • Integrate and summarize ad-hoc data to deliver insights that answer business questions
    • Support sales and retention efforts through knowledge share
  • Other duties as assigned

Qualifications RequiredQualifications Required

It’s never just a job at Orlando City SC.  It’s a way of life. We live and breathe soccer and entertainment. We believe each role is as unique as the person who does it. To join our team, you will also possess these qualifications:
  • 3+ years of work experience in marketing analytics, digital analytics & strategy, or similar
  • Bachelors or advance degree in business, advertising, marketing, or related field
  • Critical thinker, problem solver and continuous learner
  • Strong experience and knowledge of digital and social analytics
  • Knowledge and experience helping to value and monetize digital and social content
  • Comfort, appreciation and skill with data mining, data analysis, data visualization
  • Comfort designing and conducting consumer research projects
  • High degree of experience with Excel and PowerPoint
  • Prior experience analyzing and reporting data to identify issues, trends, or exceptions to drive improvement of results and find solutions
  • Excellent at summarizing and presenting complex findings to stakeholders
  • Experience with project management to bring about the successful completion of specific project goals and objectives
  • Ability to track details and meet deadlines of multiple projects
  • Ability to successfully collaborate and influence others in a flexible and dynamic environment
  • Ability to perform with minimal direction, be self-directed and demonstrate initiative
  • Ability to work flexible hours including nights, weekends, and holidays.
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