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Director, Marketing & Growth
Canadian Women & Sport



Application Deadline Ended
Apply by Ended 12/1/2022

Director, Marketing & Growth | Canadian Women & Sport

Director, Marketing & Growth

Canadian Women & Sport

Apply by Ended 12/1/2022

Posted 3 months ago

No Longer Accepting Applications



Toronto, ON, Canada

Job Type

 Job Description

Achieve a diversified portfolio of multi-year funding sources (corporate, government, earned revenue) with year-over-year growth in total revenue. 

In this capacity, you will:

  • Refine the revenue strategy and build detailed plans for execution
  • Inform current and future offerings to position them favourably for funding
  • Package our offerings to appeal to target funders
  • Originate and lead partnership deals, driving the pipeline for earned revenue, partnerships, and grants
  • Secure new funding partners and direct partnership management upon closing
  • Oversee the engagement cycle for earned revenue and performance against targets


Own the brand, expanding awareness and reach among target audiences.  

In this capacity, you will:

  • Develop strategy and annual plans, and oversee implementation
  • Steward the brand and its evolution
  • Define the organization’s voice, reflecting a strong point of view and moments of advocacy
  • Oversee all creative and communications, including the communications calendar, collateral, social media, etc.
  • Oversee public and media relations
  • Direct our insights and knowledge translation efforts to optimize the value of these activities
  • Support the CEO with public advocacy activities
  • Lead strategic initiatives

Marketing and Engagement  

Grow engagement of sport leaders and organizations in our programming and initiatives. 

In this capacity, you will:

  • Develop marketing strategies and plans
  • Lead the packaging of our offerings to meet the needs and interests of our target audiences
  • Build the engagement cycle, introducing effective engagement practices throughout the organization
  • Direct campaigns, including digital marketing campaigns
  • Drive participation in our free and fee-for-service offerings, on both timebound and ongoing bases

Strategic Partnerships 

Build partnerships and relationships to help drive progress on revenue and growth objectives.  

In this capacity, you will:

  • Serve as an ambassador for the organization, nurturing a network of relevant relationships
  • Build relationships with strategic partners, based on achieving shared goals aligned to strategy
  • Diversify our partners, helping to ensure we reflect and serve the diversity of women and girls in Canada
  • Deepen existing partnerships with a focus on generating greater shared value

Qualifications RequiredQualifications Required

  • Demonstrated understanding of and ability to create strategies for the full complement of marketing, communications, public relations, and revenue generation activities, achieving strong return on objectives.
  • Significant direct experience leading the successful commercialization of an organization’s brand and activities.
  • Strong affinity for sales, with proven ability to independently originate and close multi-year deals with corporate partners.
  • End-user orientation with excellent ability to listen to and design for multiple audiences, including an understanding of grassroots engagement.
  • Excellent understanding of digital marketing strategy and activation to drive growth in stakeholder engagement and brand commercialization.
  • Entrepreneurial and innovative, driving continuous improvement and evolution in pursuit of sustainability and scale of impact.
  • Insightful and creative in designing partnerships with compelling value for both/all parties.
  • Strategic management of budget across multiple programs, with a resourceful approach that optimizes value for money.
  • Demonstrated ability to independently design and deliver high quality, results-focused initiatives that meet organizational and funder expectations.
  • Proven leadership skills as an effective, team-oriented leader and a thoughtful collaborator.
  • Exceptional organization, analytical, and planning skills with a strong attention to detail and the ability to solve problems and excel in a high-performance culture.
  • Proven ability to competently manage multiple multi-year initiatives and relationships simultaneously.
  • Ability to manage others and achieve results through others, either as direct reports, consultants, or stakeholder and committee groups.
  • 8-10 years’ experience working in marketing and/or revenue roles.
  • Experience applying an intersectional gender equity lens, including specific understanding of anti-oppression and accessibility principles and their applications.
  • Experience working with digital tools such as CRMs (Salesforce specifically), Microsoft Teams and SharePoint, Zoom, and Submittable or equivalents.
  • Experience working or volunteering in the Canadian sport and physical activity system is an asset.
  • Bilingualism (French-English) is a strong asset.
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