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Director, Marketing

Philadelphia Union

Director, Marketing | Philadelphia Union

Director, Marketing

Philadelphia Union


Apply by 12/15/2022

Posted 24 days ago

How to apply
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Location


Chester, VA, USA

Job Type


 Job Description

This person serves as the “captain” of cross-functional plans for over 30 initiatives per year.  Captaining plans requires building cross-functional plans including marketing, advertising, design, digital/social, PR/Communications, broadcast, events, etc.  The Director of Marketing should have a thorough understanding of each of these functions in order to serve as a leader in the planning process. Leadership, strategic, and creative thinking skills are a must. The ideal candidate has a passion for music, fashion, pop culture, sports and entertainment.
RESPONSIBILITIES
  • Creating and overseeing planning and execution of cross-functional annual marketing plan for the organization.
  • Ensuring brand messaging and identity is consistent across all communications.
  • Strategic planning of:
    • Brand identity and development
    • Promo and theme nights planning and execution
    • Advertising
    • Retail and merchandising
    • Multi-cultural marketing
    • Influencer marketing
    • Grassroots marketing
    • Esports programming
    • Youth/mascot marketing
  • Managing and mentoring direct-reports.
  • Staffing marketing events as needed.

Qualifications RequiredQualifications Required

  • A bachelor’s degree in Marketing or related field
  • Minimum eight (8) years of marketing experience in a supervisory capacity
  • Provide examples of leading large scale, cross-functional campaigns
  • Experience in sports, entertainment, or consumer marketing strongly preferred
  • Excellent communications skills
  • Proficiency in Microsoft Office and CRM platforms
  • Ability to work as business needs require which may include long days, evenings, weekends, occasional holidays, and travel if/when necessary.
  • Must possess U.S. work authorization not requiring sponsorship by the employer.

How To Apply

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