Director, Event Sales

Washington Nationals

Reporting to the Executive Director of Ballpark Enterprises, the Director, Event Sales is responsible for account development and management to drive non-game day event sales.  This position will work in conjunction with the department to create and sell new business ventures for the Washington Nationals. The Director, Event Sales contributes to the strategic planning and execution of department goals and initiatives. This includes developing new ventures to utilize Nationals Park as a destination for non-baseball special events in Washington, DC. The Director will identify and negotiate deals with promoters of large-scale events, market and sell corporate events to be held at the ballpark.

Essential Duties and Responsibilities:

• Lead a sales team that markets and sells 100 - 200 non-game day events that utilize the ballpark for meetings, receptions, and other functions
• Implement a marketing and sales strategy to attract events and other revenue generating activities to the ballpark
• Identify and develop large-scale opportunities for use of space at Nationals Park
• Market Nationals Park to corporate Washington, DC and convention event planners which includes: marketing and advertising plan development, research, developing marketing content and presentations, and relationship creation and maintenance
• Develop proposals to win business for Nationals Park and manage start to finish negotiation of non-game day event contracts to maximize revenues
• Develop and maintain strong relationships with the local events industry, including convention and visitors’ bureau, destination management companies, other venues, and vendors
• Establish competitive rates and pricing packages for space and services provided at Nationals Park and ensure event P&L statements are maintained accurately
• Assign leads and track sales opportunities in CRM and sales pipeline in Ungerboeck
• Assist in development of department revenue and expense budgets through research, tracking expenses, analyzing trends, and drafting projections
• Recruit, hire, and manage department interns
• Network and attend industry events and conferences to source business
• Other duties as assigned

• Bachelor’s Degree (or equivalent military experience) in Business, Marketing, or Hospitality a plus
• MBA preferred
• Minimum of 8 years of related business experience
• Minimum of 5 years of sales management experience
• Hospitality sales background preferred