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Performance Marketing Coordinator

Pittsburgh Steelers

Application Deadline Ended
Apply by Ended 3/21/2023

Performance Marketing Coordinator | Pittsburgh Steelers

Performance Marketing Coordinator

Pittsburgh Steelers

Apply by Ended 3/21/2023

Posted 30 days ago

How to apply


Pittsburgh, PA, USA

Job Type

 Job Description

  • Own and execute paid campaigns for Facebook, Instagram, Snap, TikTok, Twitter, LinkedIn, SEO and emerging paid social channels as needed
  • Create a testing roadmap throughout the year to promote constant learning in all facets of campaigns, including bidding, targeting, and creative
  • Implement and optimize performance tactics across multiple acquisition campaigns, increasing value and efficiency
  • Work with various departments and marketing tracks with a paid social and media mix lens to educate, meet acquisition goals, and support programs
  • Shape acquisition funnels to improve conversion rates and monitor active campaign performance to adjust campaigns in real-time
  • Measure and track campaign performance, and communicate updates, progress reports, timelines, and test results on a recurring basis to ensure understanding across all key stakeholders
  • Develop year-long paid and trade media plan, including outlining media mix, trafficking calendar, required creative assets and budget allocation (e.g. Social, TV, Radio, Print, Outdoor, OTT)
  • Serve as day-to-day liaison between the marketing department and media partners, vendors and/or agencies, supporting negotiation of trade agreements and media buy contracts
  • Manage all advertising and campaign expenses and billing, ensuring budget alignment
  • Construct and coordinate delivery of weekly promotional copy for media and paid channels
  • Regularly identify and evaluate new vendors, tactics and/or industry trends to enhance or optimize paid media strategies

Qualifications RequiredQualifications Required

  • Minimum 2 years of experience creating, optimizing, tracking and reporting on paid ad management, social media, and display advertising campaigns (Facebook Ads Manager, Google Ad Manager, and Google Analytics)
  • Strong analytical skills and data-driven thinking
  • Experience with trafficking assets and budget allocation
  • Experience with TV, Radio, Print, Outdoor, OTT a plus

How To Apply

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