Popular
How to apply
Location
Pittsburgh, PA, USA
Job Description
Job Description- Own and execute paid campaigns for Facebook, Instagram, Snap, TikTok, Twitter, LinkedIn, SEO and emerging paid social channels as needed
- Create a testing roadmap throughout the year to promote constant learning in all facets of campaigns, including bidding, targeting, and creative
- Implement and optimize performance tactics across multiple acquisition campaigns, increasing value and efficiency
- Work with various departments and marketing tracks with a paid social and media mix lens to educate, meet acquisition goals, and support programs
- Shape acquisition funnels to improve conversion rates and monitor active campaign performance to adjust campaigns in real-time
- Measure and track campaign performance, and communicate updates, progress reports, timelines, and test results on a recurring basis to ensure understanding across all key stakeholders
- Develop year-long paid and trade media plan, including outlining media mix, trafficking calendar, required creative assets and budget allocation (e.g. Social, TV, Radio, Print, Outdoor, OTT)
- Serve as day-to-day liaison between the marketing department and media partners, vendors and/or agencies, supporting negotiation of trade agreements and media buy contracts
- Manage all advertising and campaign expenses and billing, ensuring budget alignment
- Construct and coordinate delivery of weekly promotional copy for media and paid channels
- Regularly identify and evaluate new vendors, tactics and/or industry trends to enhance or optimize paid media strategies
Qualifications Required
Qualifications Required- Minimum 2 years of experience creating, optimizing, tracking and reporting on paid ad management, social media, and display advertising campaigns (Facebook Ads Manager, Google Ad Manager, and Google Analytics)
- Strong analytical skills and data-driven thinking
- Experience with trafficking assets and budget allocation
- Experience with TV, Radio, Print, Outdoor, OTT a plus