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Job Description
Job DescriptionAs Social Media Specialist you work closely with the Marketing and Content team to strengthen Orange County SC’s social presence. This individual will lead the planning, development, and execution of content creation and channel management across Orange County SC social channels. This role is strategic, creative and executional. In addition to managing the brand's channels, this role will contribute to broader storytelling and influencer marketing across a variety of channels by way of messaging strategy, copywriting, content creation, and more.
KEY JOB FUNCTIONS INCLUDE
- Hands-on planning, managing, creating, and posting across all social platforms including Twitter, Instagram, LinkedIn, TikTok, Facebook, and YouTube
- Provide in-game coverage on all social media platforms with accurate descriptions of live play
- Write top notch, clever and creative social copy
- Create engaging and original content for all social media platforms
- Detail the success of social media campaigns by analyzing key metrics to drive new and existing strategies
- Drive increased awareness of Orange County SC promotions, products, and content
- Responsible for deadlines and managing the flow of projects to ensure delivery of critical deadlines
- Monitor conversations with fans, brands, and influencers for intentional engagement opportunities
- Assist in graphic design when needed to maintain consistent overall brand image. Focus areas include email, social, website design, video board and grassroots creative.
- Assist with editing photo and video content using Adobe Photoshop and Premiere Pro
- Will be asked to lead and or assist in additional marketing functions as needed
Qualifications Required
Qualifications Required- Bachelor's or Master’s degree in Marketing, Communications, or related field
- At least one year of experience in hands-on social media management with a sports team or brand
- Knowledge of, and passion for, soccer is critical
- Strong background in top social media platforms, including Twitter, TikTok & Instagram
- Expert knowledge across Adobe Creative Suite (i.e., Photoshop, InDesign, Premiere Pro) with graphic design and video editing capabilities
- Must be able to produce quality photo and video with a mobile device
- Ability to balance multiple work streams and prioritization
- Excellent copywriting, written, and communication skills
- Fluency in Spanish a plus
- Self-starter willing to own responsibilities and uphold a standard of excellence