Preview the benefits

The Ultimate Sign In Experience = 64 days Away

Join our mailing list


Brand Manager

Golf Canada

Application Deadline Ended
Apply by Ended 3/24/2023

Brand Manager | Golf Canada

Brand Manager

Golf Canada

Apply by Ended 3/24/2023

Posted 1 month ago

No Longer Accepting Applications



Oakville, ON, Canada

Job Type

 Job Description

As a key member of the Marketing and Communications team you will be responsible for employing a market and consumer led approach to unlock new value for the Golf Canada organization. Working closely with multiple departments the Brand Manager will be a key stakeholder in ensuring all marketing functions are aligned to ensure effective, integrated campaigns and executions.

  • Assist in the development and execution of brand strategies to support Golf Canada’s Marketing and Communications plan as the National Sport Federation.
  • Oversee new and ongoing marketing and advertising activities working collaboratively with Professional Championships (RBC Canadian Open and CP Women’s Open), Amateur Championships, Commercial, Sport and Golf Services groups.
  • Demonstrate strength in writing and editing with an understanding of corporate voice.
  • Understand and communicate Golf Canada vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Align the company around the brand’s direction, choices and tactics
  • Ensure all brand and product marketing is aligned to brand standards and positioning
  • Developing strategy in partnership with Senior Management
  • Lead the successful commercialization of new products
  • Responsible for developing positioning, strategy, annual planning at the brand level
  • Align business processes, drive priorities, and initiatives across assigned brand team/function to create seamless integration
  • Develop integrated marketing calendar and individual department marketing plans with the ability to meet deadlines in a fast-paced environment.
  • Ensure consolidated activity calendar aligns to Golf Canada commercial objectives
  • Develop marketing plans and presentations
  • Work cross functionally with other marketing team members to deliver integrated marketing
  • Support content development activities

Qualifications RequiredQualifications Required

  • Minimum 5 years working experience in brand management
  • Proven ability to develop brand and marketing strategies and communicate recommendations to executives
  • Experience in identifying target audiences and devising effective campaigns
  • Excellent understanding of the full marketing mix
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Outstanding communication skills
  • Up-to-date with latest trends and marketing best practices
  • Degree in marketing or a related field
  • Keen attention to detail with strong writing and editing skills
  • Self-starter who is confident and tactful, but understands when to seek advice and direction
  • A quick learner with strong interpersonal skills
Copied to clipboard