Digital Marketing Manager

NASCAR

The key function of the Digital Marketing Manager role includes development and management of the center’s digital marketing strategy. Responsible for increasing ONE DAYTONA’s online presence through maximizing the website, engaging with guests on social media, and promoting the tenants on all digital channels. This role is part of the marketing & events team and will participate event execution as needed.

Essential Duties and Responsibilities

• Collaborate with business unit President & Marketing Director to create the center’s digital advertising strategy
• Responsible for digital marketing including ONE DAYTONA’s website and all social media channels
• Support center events and promote tenants through digital marketing plans
• Create annual goals to grow social fan base, boost website visits, and increase consumer email base
• Manages the consumer eblast monthly email including creation of the email content
• Track digital marketing efforts and deliver a monthly recap to the business unit President and Marketing Director
• Handle all monthly electronic marketing communication including the tenant newsletter and ONE DAYTONA IMC building eblast
• Create content and manage real-time social media activities for ONE DAYTONA
• Respond to customer inquiries that come in through social platforms (Facebook, Google for Business, etc).
• Keep abreast of the latest social media best practices and technologies
• Communicate with industry professionals and influencers via social media to create a strong network
• Responsible for ONE DAYTONA website content creation and managing updates
• Update digital community calendars with event content, graphics, and event details
• Member of the events team helping to execute onsite events as needed

• Required: Bachelor’s Degree with emphasis in marketing or advertising
• Required: Experience managing a digital marketing program
• Preferred: Three to five years in retail and/or related shopping center experience
• Computer proficiency: Wordpress, Microsoft office, Adobe, Yardi (preferred)
• Position requires flexibility in working hours, including weekends (during events) and holidays
• Maintain a positive and professional relationships with coworkers
• Ability to clearly communicate verbally and in writing
• Ability to speak in public settings, including on camera interviews or presenting to large groups
• Professional and friendly when assisting tenants or guests with problems and emergencies
• Ability to effectively present information and respond to questions from ownership, management, tenants, clients, and customers in a timely manner
• Willing to perform manual labor as related to event set up, execution, and tear down
• Available to work evenings and weekend events regularly
• Must have knowledge of Wordpress website platform
• Requires collaboration with property management staff, marketing team, and external partners, while implementing programs independently
• Ability to think like an owner, implementing the advertising and business development strategies to assist in meeting the goals for the center
• Exhibits sound understanding of marketing principles within the shopping center industry
• Exhibits effective understanding of latest technologies, including social media and demographic geo-targeting