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Social Media Analyst

Dallas Cowboys Pro Shop

Social Media Analyst | Dallas Cowboys Pro Shop

Social Media Analyst

Dallas Cowboys Pro Shop

Apply by 4/4/2023

Posted 21 days ago

How to apply


Frisco, TX, USA

Job Type

 Job Description

  • Produce regular (daily, weekly and monthly) reporting and ad-hoc analysis of social traffic, user engagement and content performance for various initiatives and platforms
  • Track analytics across social, site, and app platforms and provide insights around performance
  • Gather requirements, success metrics, and KPI goals from various departments to produce streamlined and relevant reports
  • Pull raw data from multiple analytics platforms and create presentable reports in Excel, Tableau, PowerPoint, etc.
  • Utilize analytics platforms to organize and tag content into applicable campaigns and content categories
  • Produce social campaign reporting and perform conversion analyses, interpret results and develop recommendations for both sponsors and internal departments
  • Identify, summarize, and present key insights and learnings to various stakeholders
  • Analyze and quantify impact of content changes and new social platform features/updates; Make go-forward recommendations to optimize performance.
  • Formulate benchmarks to analyze content and provide recommendations based off performance data
  • Determine best practices for content formatting and distribution across all platforms
  • Monitor platform content in real time and report trends and spikes to capitalize on real-time content creation.
  • Assist with other duties as necessary.

Qualifications RequiredQualifications Required

  • A Bachelor's degree in Math, Statistics, Economics, Business, Marketing, Communications or related field
  • 2-3 years of on-the-job relevant experience in social media analytics
  • Advanced skills in Microsoft Office (Word, Excel, PowerPoint, and Outlook)
  • Experience working in digital/social analytics tools including Tableau, Microsoft Power BI, Omniture, Conviva, Emplifi, CrowdTangle, etc.
  • Comfortable working in a fast-paced environment, balancing & prioritizing concurrent projects across multiple stakeholders
  • Strong interpersonal, verbal and written communication skills
  • Detail-oriented with exceptional time-management and organizational skills
  • Curious problem solver & willing to challenge existing processes/knowledge
  • Effective data storyteller with ability to concisely summarize & communicate results of analyses
  • Must be willing and able to work non-traditional hours including nights, weekends and holidays

How To Apply

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