Sr. Manager, Sports Marketing, Brand & Content (13 Month Term)

Ottawa Sports and Entertainment Group

Reporting to the Head of Marketing, the Senior Manager of Sports Marketing, Brand and Content, drives the development and leads the execution of all sports-led marketing for the Ottawa REDBLACKS and Ottawa 67’s. This role will develop and implement strategic marketing plans that support organizational objectives in the categories of revenue, brand affinity, retention, and lead generation for the REDBLACKS and Ottawa 67’s.

What you’ll do:

• Develop and execute go-to-market plans for the Ottawa REDBLACKS and Ottawa 67’s;
• Work to improve and increase brand affinity and demand for each team;
• Align marketing strategies with sales goals and objectives, product development, and customer service for each team;
• Build messaging that will resonate with fans and get them excited to engage with products and offerings for each team;
• Oversee development, execution and measurement of social media content for each team;
• Oversee the development of a targeted micro and macro influencer strategy for each team;
• Oversee the development and execution of theme games for each team;
• Optimize brand relevance and oversee the development of branding assuring consistency and cohesiveness for each team;
• Act as a marketing liaison with media partners and key stakeholders, league personnel (CFL and OHL), and alumni association (CFLOAA);
• Work with the business intelligence team to deliver ongoing campaign performance updates and associated impact to inform the health of the business for each team;
• Hire, train, motivate and evaluate the sports marketing team.

• 5+ years marketing, advertising, sports marketing, and product experience;
• Completion of post-secondary education in marketing, communications or related field;
• 5+ years of experience leading, managing, mentoring, and engaging a team;
• Thorough knowledge of current social media trends, benchmarks, and best practices;
• Experience building and executing marketing campaign strategies;
• Strong analytics skillset to drive data-based decision making through the organization;
• Must be able to work irregular hours including nights, weekends and holidays;
• Strong communication, problem-solving, and project management skills;
• Experience building budgets and managing expenses;
• Previous experience working within a sports team or league is an asset;
• Bilingualism in English & French is an asset.