Marketing Coordinator

Texas Motor Speedway

Marketing Coordinator

Texas Motor Speedway

Apply by 6/29/2023

Posted 5 days ago

How to apply


Fort Worth, TX, USA

Industry Areas

Sport Marketing

Job Type

 Job Description

The ideal candidate will adopt a GLOBE mentality. GLOBE stands for Generously Lending Our Best Efforts. This is done by holding themselves and their teammates compassionately accountable for taking our best practices “the last mile” – optimizing them for maximum value to all stakeholders while sharing insights on how to improve our company. The ideal candidate will also be a productive and proactive self-starter who is passionate about his/her duties and willing to put forth the extra effort to achieve excellence.
Job Duties:
  • Consistently leverage internal and external resources to measure or enhance best practices for marketing campaigns, website purchase processes, mobile apps and social media, plus others
  • Assist in the development of digital media strategies to attract and retain customers, increase the brand recognition, and maintain or increase customer satisfaction and loyalty
  • Consistently review competitive landscape for timing & placement both locally and nationally
    • Political climate, other sporting events, other local events that might compete with race
    • Departments include Levy, consumer sales, events, operations, security, maintenance, finance, camping, transportation, fire/safety, merchandise, public relations
  • Assist in the development of an overall marketing calendar for both properties using the approved template while including consistent fan engagement strategies
  • Support the creation, updating and implementation of Texas Motor Speedway and NASCAR at COTA’s websites, emails and app best practices to ensure optimization of consumer sales, renewals, impressions, and engagement
  • Develop and implement strategies for the texting platform to support overall consumer sales and marketing goals
  • Oversee and update AI website bots to ensure all content is accurate and update-to-date both in English and Spanish
  • Development of QR codes and URLs to ensure trackability and provide reliable and current reports
  • Participate in weekly calls to review sales, web, social and digital metrics.
  • Support your tracks’ focus on benchmarking and improvements to the customer experience (based on CSS data) in order to leverage improvements for customer acquisition and retention.
  • Advocate for Speedway Children’s Charities with event support and marketing via web, email, app, etc.

Qualifications RequiredQualifications Required

  • Preferred three years of experience as an Assistant Marketing Manager or Coordinator of Marketing, Communications or Digital Media or other marketing roles
  • Experience in the execution of successful marketing campaigns
  • Working knowledge of SEO, web analytics and Google Adwords and digital marketing
  • Experience with new and emerging media platforms and be comfortable with basic HTML
  • Knowledge of CRM software and digital marketing tools and techniques
  • Ability to engage fans and influence digital strategy
  • Strong analytics and project management skills
  • Strategic mindset with the aptitude to make marketing decisions
  • Excellent writing, research and reporting skills; some technical skills a plus.
  • Self-starter/multi-tasker, creative, and excellent time management skills.
  • Bachelor’s degree in marketing, advertising, communications or public relations.
  • Willingness to work a non-traditional schedule including special events, major race weekends, weekends when major sanctioning bodies are competing and holidays.
  • Applicant must be willing and able to travel to other SM venues and events.
  • Bilingual abilities are a plus

How To Apply

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