Director, Team Marketing
Professional Bull Riders, Inc.
Application Deadline Ended
Apply by Ended 5/18/2023
Popular
No Longer Accepting Applications
Location
Missouri Valley, IA, USA
 Job Description
- Research, identify and build relationships with new and existing contacts, including local venues, media, teams,corporations and business associations, to develop opportunities that drive incremental revenue
- Develop, present and execute a comprehensive and clearly defined revenue-based business plan that accelerates and achieves aggressive, profitable revenue goals
- Execute a complete marketing, media and promotional plan that utilizes, leverages and maximizes the following: research, media planning and buying, media/3rd party/partnership/sponsor/community promotions and PBR internal assets such as social, digital, live event, editorial and TV
- Evaluation of all aspects of live event revenue and ROMI, including but not limited to: marketing, advertising, promotion and earned media, research, ticket scaling, pricing models, sponsorship and sales, non-traditional revenue and third party partnerships
- Act as PBR’s ambassador and advocate and fully integrate with counterparts at WME | IMG to leverage and maximize all opportunities with the PBR
- Work cross divisionally with internal teams (including Sales, Creative, Digital and Social Media, Public Relations, Special Events, TV, Loyalty Marketing, Ticketing, Merchandise, and Finance/Accounting) to ensure maximization of internal resources for event marketing and sales campaigns
- Work with Finance/Accounting to manage event budgets and drive cost efficiencies
- Forecast revenue projections, perform risk analysis, and manage costs with PBR Teams marketing budgets
- Adept in adaptability and change management
- Maintain key metrics and provide weekly, monthly and quarterly reports to the SVP, Marketing
- Additional duties as assigned
Qualifications Required
- Development of revenue-based business plans as well as short and long-term strategic marketing plans
- Experience purchasing and negotiating television, radio, OOH and digital advertising buys
- Budget development, management and forecasting skills
- Demonstrated successful experience in making written and oral presentations
- Exceptional oral and written communications skills
- Excellent organizational, planning and project management skills with a strong knowledge of event management including event planning, execution and marketing
- Ability to manage multiple projects simultaneously with varying priorities and deliver results on time and under budget
- A team player with the ability to achieve success in a changing environment
- Extensive knowledge of Microsoft Windows Suites (Word, Excel, Access, Power Point, and Outlook)
- Previous sports and event marketing and sales experience - preferred
- Ticketing experience or venue box management experience – preferred