Director, Team Marketing

Professional Bull Riders, Inc.

Application Deadline Ended

Apply by Ended 5/18/2023
Director, Team Marketing | Professional Bull Riders, Inc.

Director, Team Marketing

Professional Bull Riders, Inc.

Apply by Ended 5/18/2023

Posted 2 months ago

No Longer Accepting Applications



Missouri Valley, IA, USA

Job Type

 Job Description

  • Research, identify and build relationships with new and existing contacts, including local venues, media, teams,corporations and business associations, to develop opportunities that drive incremental revenue
  • Develop, present and execute a comprehensive and clearly defined revenue-based business plan that accelerates and achieves aggressive, profitable revenue goals
  • Execute a complete marketing, media and promotional plan that utilizes, leverages and maximizes the following: research, media planning and buying, media/3rd party/partnership/sponsor/community promotions and PBR internal assets such as social, digital, live event, editorial and TV
  • Evaluation of all aspects of live event revenue and ROMI, including but not limited to: marketing, advertising, promotion and earned media, research, ticket scaling, pricing models, sponsorship and sales, non-traditional revenue and third party partnerships
  • Act as PBR’s ambassador and advocate and fully integrate with counterparts at WME | IMG to leverage and maximize all opportunities with the PBR
  • Work cross divisionally with internal teams (including Sales, Creative, Digital and Social Media, Public Relations, Special Events, TV, Loyalty Marketing, Ticketing, Merchandise, and Finance/Accounting) to ensure maximization of internal resources for event marketing and sales campaigns
  • Work with Finance/Accounting to manage event budgets and drive cost efficiencies
  • Forecast revenue projections, perform risk analysis, and manage costs with PBR Teams marketing budgets
  • Adept in adaptability and change management
  • Maintain key metrics and provide weekly, monthly and quarterly reports to the SVP, Marketing
  • Additional duties as assigned

Qualifications RequiredQualifications Required

  • Development of revenue-based business plans as well as short and long-term strategic marketing plans
  • Experience purchasing and negotiating television, radio, OOH and digital advertising buys
  • Budget development, management and forecasting skills
  • Demonstrated successful experience in making written and oral presentations
  • Exceptional oral and written communications skills
  • Excellent organizational, planning and project management skills with a strong knowledge of event management including event planning, execution and marketing
  • Ability to manage multiple projects simultaneously with varying priorities and deliver results on time and under budget
  • A team player with the ability to achieve success in a changing environment
  • Extensive knowledge of Microsoft Windows Suites (Word, Excel, Access, Power Point, and Outlook)
  • Previous sports and event marketing and sales experience - preferred
  • Ticketing experience or venue box management experience – preferred
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