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Location
Fayetteville, NC, USA
Job Description
The Fayetteville Marksmen professional hockey team, proud members of the Southern Professional Hockey League, are seeking a passionate and qualified candidate for the position of Director of Marketing & Social Media.
The Director of Marketing & Social Media’s primary role will be responsible for planning, managing, and executing the Marksmen marketing strategy through digital media, social media, and traditional means.
Essential Duties:
- Manage the Marksmen’s social media accounts, implementing strategies to grow our following, engage and retain our fanbase, and drive conversion of sales campaigns
- Facilitate the relationship with various marketing and media partners across the Fayetteville area
- Assist in the planning, management, and execution of the Marksmen marketing plan and strategy for each applicable season, focusing on ticket sales through digital channels
- Creating and implementing various Marksmen email campaigns
- Brainstorm and create various pieces of content for social media, our website, and Marksmen games, as well as ads for traditional/digital marketing, radio copy, etc.
- Work with management in setting social media and digital marketing goals, and developing weekly reports to communicate the results
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Qualifications Required
- Minimum 1-3 years of professional experience required
- Bachelor’s degree in related area and/or equivalent experience/training
- Solid knowledge of marketing principles, concepts, strategies, and best practices
- Proficient with adobe creative suite and graphic design
- Familiarity with WordPress a plus
- Working knowledge of basic marketing, promotions and ticket sales techniques in college or professional sports
- Experience as a motivated self-starter, with creative ideas, and the ability to lead by example
- A hard work ethic and mental attitude of success
- Those with a competitive drive and a hunger to be the best will gain favorable consideration
- Ability to reach AND exceed manageable goals
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