CRM Administrator
Anaheim Ducks Hockey Club
Application Deadline Ended
Apply by Ended 8/13/2023
Popular
No Longer Accepting Applications
Location
Anaheim, CA, USA
Job Description
The CRM Administrator is responsible for leading CRM initiatives in ticket sales, ticket operations, premium sales & service, and sponsorship by providing CRM customization and optimization across ad hoc reporting/analysis, sales campaign/lead creation, and facilitating data structure within the CRM system. This role also provides quantitative analysis and data-driven insights on subjects including, but not limited to, prospect acquisition, customer lead scoring, market segmentation, customer retention, and ongoing lead campaigns driving business initiatives.
Responsibilities
- Maintain and optimize the CRM system to provide a practical and custom user experience for CRM users across the enterprise
- Monitor and maintain customer data quality and data hygiene
- Identify and address data inconsistencies across platforms
- Lead sales campaign tracking and lead creation, scrubbing, and distribution
- Assume the primary responsibility for ensuring optimal use of database functionality to support individual team/program goals
- Analyze information needs of multiple users to assist in determining appropriate database application structures and report specifications
- Construct database applications, including procedures, modules, functions, automated events, and customized forms and reports as needed
- Provide database quality control
- Investigate and resolve data and reporting inconsistencies
- Develop and implement workflows, data entry, collection, and reporting procedures
- Analyze fan-related data as it relates to demographics, psychographics, behavior, and historical trends
- Facilitate customer data acquisition from a variety of data sources and integrate it into a defined customer journey
- Troubleshoot CRM-related issues and work with users to ensure systems meet individual team needs
- Perform ad-hoc analysis as needed
- Other duties as assigned
Qualifications Required
- Bachelor's Degree, preferably in Business, Mathematics, Statistics, Information Systems, or related field
- At least 3-4 years of working with a CRM system (Microsoft Dynamics)
- At least 2 years of experience working with complex databases, troubleshooting problems, analyzing information and data, designing queries and reports, and creating operational policies and procedures is preferred
- Experience writing queries in programming languages (SQL preferred)
- Strong quantitative and statistical modeling skills with the ability to translate findings to all levels of the organization
- R and/or Python experience is a plus
- Elevated knowledge of document management processes and software
- Complete understanding of how to create, implement, and maintain data file structures
- Experience working in a data warehouse environment and/or with relational databases
- Able to meet deadlines without compromising accuracy, excellent product quality, and attention to detail
- Possess strong organizational, time management, and project management skills with a demonstrated ability to work both independently and within a team environment