Manager, Social Media
Pacers Sports & Entertainment
Popular
Location
Indianapolis, IN, USA
Job Description
Job DescriptionThe person hired in this role will be in the mix as a primary team member traveling to events where social coverage is deemed necessary, including but not limited to away Pacers/Fever games, NBA/WNBA events, larger content and community initiatives, and more. The role will work highly cross-functionally with our Brand Marketing, Game Operations, Corporate Partnerships, Basketball Operations, Community Engagement, and Ticketing teams, among others.
ESSENTIAL DUTIES & RESPONSIBILITIES:
- Lead development and execution of social media plans across Pacers Sports & Entertainment brands:
- Build and maintain content calendars across assigned brands.
- Lead posting process from ideation to approval and execution.
- Write copy that engages fans across all social platforms.
- Manage pregame, in-game and postgame social media posts across channels.
- Collaborate across departments to produce content that elevates the brand.
- Proactively interacts, engages, and communicates with fans across all social platforms.
- Discover ways to amplify social content via media partners, influencers, etc.
- Monitor platform performance and make adjustments as needed for optimization.
- Collaborate with colleagues on cross-platform social strategy to increase engagement and followers.
- Manage and oversee Social Media Coordinator(s) as well as part-time and seasonal staff.
- Assist in overseeing the team producing and executing game night content, reviewing and approving all recaps and posts.
- Ability to manage across brands, including NBA, G League and WNBA.
- Strong knowledge working with Adobe Creative Cloud, with an emphasis on Lightroom, Photoshop and Adobe Premiere.
- Track, report, and analyze social media KPIs, engagement rates, open rates, click-throughs, A/B testing results, total revenue, subscribers, and other social media metrics.
- Other duties and projects as assigned.
Qualifications Required
Qualifications RequiredTo perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION AND/OR EXPERIENCE:
Bachelor’s degree from a four-year college or university and a minimum of four years of professional content/marketing experience, and/or a combination of graduate level education (i.e., MBA) and experience. Strong preference towards candidates that have experience with social media management for a publicly recognized brand. At least one year of experience managing direct reports is required.
LANGUAGE SKILLS:
Ability to read, analyze, and interpret instructions and reports. Ability to write reports and correspondence with high accuracy and attention to detail. Ability to effectively present information and respond to questions from managers, clients, customers, and the general public. Ability to communicate and sell ideas to peers and executives. Ability to create and deliver presentations to all levels of employees and upper management.
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Pacers Sports & Entertainment (PS&E) is the corporate identity exemplified by the Indiana Pacers, Indiana Fever, Fort Wayne Mad Ants, Pacers Gaming, Pacers Foundation, Inc., and Bankers Life Fieldhouse. Its team of inspired and dedicated employees promises to deliver quality entertainment and unparalleled service.
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About Pacers Sports & Entertainment
Pacers Sports & Entertainment (PS&E) is the corporate identity exemplified by the Indiana Pacers, Indiana Fever, Fort Wayne Mad Ants, Pacers Gaming, Pacers Foundation, Inc., and Bankers Life Fieldhouse. Its team of inspired and dedicated employees promises to deliver quality entertainment and unparalleled service.
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