Vice-President, Marketing

Vancouver Whitecaps FC

Application Deadline Ended

Apply by Ended 11/28/2023
Vice-President, Marketing | Vancouver Whitecaps FC

Vice-President, Marketing

Vancouver Whitecaps FC

Apply by Ended 11/28/2023

Posted 1 month ago

No Longer Accepting Applications



Vancouver, British Columbia, Canada

Job Type

 Job Description

  • Collaborate with other departments to develop revenue-impactful strategies that create exceptional brand interactions with a clear vision and story that will resonate with fans including in-center experience, promotional communications, web, and social media.
  • Mentorship of the Marketing team to support corporate/team culture and engagement, as well as development and career growth.
  • Clarify and evolve the way the team develops their marketing strategy and delivers measurable ROI across the business.
  • Oversight of all divisional projects, ensuring that deadlines and budget guidelines are being met or exceeded.
  • Marketing Strategy and Execution
  • Develop an end-to-end marketing strategy that is constructed of specific insights, objectives, results, and roadmaps that further the Club’s priority goals.
  • Work with the Business Intelligence team to develop marketing KPIs and reporting that align with revenue goals for the senior executive team and ownership.
  • Develop an insight-led and fan centric culture in all facets of the role
  • Develop the thinking and lead the execution of marketing initiatives to help drive up revenues across all the club’s ticketing products
  • Evaluate all brand initiatives to ensure consistency and steer the direction of marketing campaigns to ensure each endeavor resonates with the fan and local Vancouver community.
  • Enable the Corporate Partnerships team’s revenue opportunities via new product development and Go-To-Market support.
  • Manage the relationship with our merchandise retailer to develop quality branded merchandise and maximize our online and in-venue retail strategy
  • Develop, edit and present high-quality materials such as marketing plans, white papers, proposals, press releases, news and online media materials, bylined articles, trend analysis summaries, executive correspondence, and presentations.
  • Guide and coordinate the development of all marketing channels; provide creative input and direction; identify potential cross-promotional partners and implement strategic opportunities.

Qualifications RequiredQualifications Required

  • 10+ years of Marketing leadership experience, with a proven ability to story-tell, link marketing plans and activities to business results, and leverage data and analytics to develop insights, inform plans and measure performance
  • Proven leadership skills, with the ability to balance strategic and tactical functions, motivating a functionally diverse team (including graphic designers, social media producers, copywriter) in the pursuit of excellence
  • Exceptional communication skills, with the ability to represent the Club at public events, and build strong relationships with internal and external partners
  • Knowledge in sports, entertainment, business media, and well-developed skills in building and maintaining traditional and digital media relationships.
  • Talented self-starter with a creative mind for strategic ideas and solutions, and strong networks within the industry, ideally within the local Vancouver market.
  • Demonstrated success in leading content development and distribution that reflects the organization’s product and service strategy.
Copied to clipboard