Email Marketing Manager
USA Cycling
Application Deadline Ended
Apply by Ended 11/29/2023
Popular
No Longer Accepting Applications
Job Description
Job DescriptionThe USA Cycling Email Marketing Manager is responsible for improving the customer/member experience and delivering personalized and relevant communication to members, donors, and participants. This includes, but is not limited to, campaign planning/scheduling, template design, campaign build/execution, marketing automation, content creation, copywriting, KPI reporting, and project management.
This position reports to the Marketing Director and works closely with the Communications Manager.
Core Responsibilities:
- Develop and oversee an email marketing/communications calendar for the organization that includes newsletters, media advisories, partner/sponsor communication, marketing automation, event promotion, and one-off corporate communication initiatives.
- Develop and implement a process for collecting, managing, and deploying email marketing requests in a timely manner, including proof review/approval processes.
- Build and deploy a series of strategic lifecycle marketing and automation campaigns that support a variety of revenue channels.
- Develop and implement a segmentation strategy that allows the organization to continually deliver relevant and engaging content to various user groups.
- Design and maintain a series of standardized email marketing templates for use across multiple departments.
- Provide department leads with KPI reports and campaign metrics. Continually evaluate email marketing metrics and processes to improve communication and campaign performance.
- Prepare copy and content for select multi-channel campaigns.
Additional Responsibilities:
- Maintain a strong working relationship with the organization’s email marketing service provider and provide software training to other members of the marketing and communications staff.
- Host regular email marketing meetings with department leads to ensure all organizational email marketing needs are met and questions are addressed.
- Serve as a subject matter expert working with cross-functional teams to meet and improve communications objectives.
- Assists in the coverage of prominent events when needed.
Qualifications Required
Qualifications Required- 3-5 years of experience in an email marketing/communications role managing at least 100+ campaigns/email sends per year.
- Experience building and managing a robust email marketing calendar with post-campaign reporting.
- Experience developing and managing email marketing intake/request processes.
- Experience developing creative content for multi-channel campaigns.
- Proven ability to lead with initiative and deliver results.
- Bachelor’s degree in English, marketing, communications, or related field.
- Experience leveraging data analytics to influence marketing and communications strategies.
- Exceptional writing, grammatical, and copy-editing skills and the ability to write original content.
- Excellent project management abilities and self-starter. Must be able to maintain multiple concurrent projects in a fast, fluid environment.
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USA Cycling or USAC, based in Colorado Springs, Colorado, is the national governing body for bicycle racing in the United States. It covers the disciplines of road, track, mountain bike, cyclo-cross, and BMX across all ages and ability levels. In 2015, USAC had a membership of 61,631 individual members.
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About USA Cycling
USA Cycling or USAC, based in Colorado Springs, Colorado, is the national governing body for bicycle racing in the United States. It covers the disciplines of road, track, mountain bike, cyclo-cross, and BMX across all ages and ability levels. In 2015, USAC had a membership of 61,631 individual members.
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