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Manager, Digital Products

Golf Canada

Posted 4 months ago



Oakville, Ontario, Canada

Industry Areas

Professional Sport

Job Type

Job Description


1. Digital product management:40%

  • Lead the building and ongoing maintenance of Golf Canada’s digital products
  • Manage backlog for future digital product enhancements
  • Manage digital product user experience, including feature set development, design, and user testing
  • Manage digital ad inventory across Golf Canada’s digital network
  • Work with agency partners to develop and optimize digital products
  • Perform web updates
  • Ensure digital products are aligned with overall strategic priorities of Golf Canada
  • Optimize user experience to unlock new growth
  • Lead fulfillment of sponsor promotional activities in the digital network

2. Planning, analysis & reporting: 30%

  • Identify opportunities, help build digital solutions and cultivate Golf Canada’s digital products
  • Continuously improve digital products by capturing and analyzing appropriate data/metrics, and insights and then acting on the information
  • Monitor, evaluate and report on product performance
  • Report on Google Analytics, Google Ad Manager, and Golf Canada’s digital product usage
  • Understand and monitor digital trends

3. Collaboration 30%

  • Partner with key staff to identify vital capabilities required as well as identify potential issues
  • Work with senior leaders to ensure alignment on feature development and prioritization
  • Work with marketing and communication leads to develop positioning and messaging
  • Collaborates across the marketing and communications teams to ensure the successful launch and ongoing promotion of digital products.
  • Managing digital product vendor relationships

4. Other duties: 5%

  • Other duties as required

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Qualifications Required

  • Post-secondary education at the university or college level in Business, Computer Science, Information Systems, or related field
  • 5+ years experience in digital product management or similar
  • Experience working with Google Ad Manager
  • Strong knowledge of WordPress
  • Familiarity with full-stack development and experience using PHP and Laravel
  • Experience with developing and maintaining APIs
  • Experience with cloud products, and specifically AWS would be preferred
  • HTML/CSS coding experience, for both web and email clients, would be beneficial
  • Understanding of GIT version control and CI/CD processes
  • Strong project management, analytical, prioritization, and negotiating skills
  • Usability and customer-focused design experience a plus
  • Passionate about building great products and solving customer and business problems
  • The successful candidate will demonstrate a willingness to take on tasks at all levels; an eagerness to learn; and the ability to work independently and as part of a team
  • Experience in a marketing/communications environment as well as customer service would be welcome
  • A strong desire to learn the latest technologies and practices
  • Bilingualism (English/French) and sport/golf knowledge are considered assets

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Inclusive Note

The employer is committed to creating an inclusive and diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, age, marital status, family status or disability.

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