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Director of Marketing & Brand

Chicago Fire FC

Posted 4 months ago



Chicago, IL, USA

Job Type

Job Description

Given the nature of the role, individuals with experience working in sports (especially at the team level) and with a strong understanding and passion for soccer (both the sport and its role in culture) will be prioritized.

Job Responsibilities:
  • Primary objectives for this role are to drive unaided brand awareness, fan engagement & revenue. Everything referenced below should be in service towards driving impact in these three areas.
  • Works with the Creative Director on defining & summarizing the Chicago Fire brand strategy.
  • Understand our target growth fan segments, and look to build insights, products & campaigns to better engage with individuals in these segments.
  • Build an Integrated Marketing capability that ensures that the entire marketing department (and wider organization) are aligned on objectives & timelines around club & MLS projects (i.e. ticket on-sale, schedule release, All Star voting, special ticket packages etc.)
  • Lead our content strategy, ensuring that we’re publishing high quality, on-brand, platform specific & impactful creative across our digital & social channels.
  • Oversee our social media efforts, including team coverage, branded content & fan engagement, with a focus on increasing impressions & engagements across channels.
  • Manage the Brand Communications function, with a focus on integrating their efforts into achieving the same objectives as the wider department.
  • Partner with all marketing functions (Digital Marketing, Creative & BS&A teams) to ensure alignment, collaboration & impact on all marketing initiatives.
  • Build a strong relationship with our Corporate Partnerships team and provide them with the assets, insights & activations to ensure that they are successful.
  • Partner with Ticketing to ensure marketing efforts are aligned with their priorities and that we’re providing campaigns & assets to support across single, group & season ticket initiatives.
  • Partner with Merchandise Manager to ensure the eCommerce retail selection reflects our brand and provides fans a way to show their pride in the team. Look into local retail collabs that can help raise our relevancy within target segments and increase brand awareness in market.
  • Report on initiatives results, ensuring the team and department are learning from what worked, what didn’t, and evolving our efforts as we move into the future.
  • Effectively lead, mentor & develop junior staff members, keeping them focused on appropriate priorities, motivated & engaged.

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Qualifications Required

  • 6+ years of experience, in roles of progressive responsibility for marketing or brand execution & strategy.
  • Significant experience in marketing and brand strategy.
  • Proven track record of success in leading, managing and developing marketing employees.
  • Strong analytical skills, including the ability to interpret data and make data-driven decisions.
  • Experience working with social media analytics tools.
  • Demonstrated ability & experience to develop and execute strategic marketing plans aligned with overall business objectives.
  • Proven success in achieving and exceeding KPIs related to brand awareness, revenue, customer acquisition, and other relevant metrics.
  • Strong verbal and written communication skills, including the ability to present digital marketing strategies and results to stakeholders.

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