The Ultimate Sport Industry Job Board | Hire candidates that want to work in sport


Application Deadline Ended

Apply by Ended 3/12/2024

Coordinator, Brand and Marketing

2025 Canada Games Host Society

Posted 5 months ago



St. John's, NL, Canada

Industry Areas

Sport Marketing

Job Description

Title: Coordinator, Brand and Marketing
Reports To: Manager, Brand and Marketing
Anticipated Start Date: April 1, 2024
Contract End Date: Fall 2025


Working with a Canada Games Host Society will be one of the most exciting, rewarding and exhilarating times of your career. A role with the St. John’s 2025 Canada Games will provide all that in a collaborative team environment. In a place like no other, St. John’s will host a Canada Games like no other. Join us.

Overview of the Position

The Coordinator, Brand & Marketing, is integral in building local, provincial, and national awareness and engagement of the 2025 Canada Games and the Canada Games movement. Working closely with the Manager, Brand and Marketing, the Coordinator is responsible for supporting the creation and development of communications strategies and plans related to brand, marketing, community relations, and overall profile building of the 2025 Canada Games.

Key Responsibilities

This role will be responsible for, but not limited to:

  • Assisting in brainstorming, developing, coordinating, and fulfilling the marketing strategy in line with the strategic goals and objectives of the Host Society;

  • Supporting the coordination and execution of the marketing strategy and plans Pre-Games and Games time, including (but not limited to) community relations, volunteer program, merchandising, ticketing, festival and events program, educational program,  mascot program and torch relay;

  • Adhering to brand guidelines and corporate identity, ensuring brand essence is uncompromised and consistent through all internal and external channels;

  • Collaborating with internal staff, external creative agency of record, internal stakeholders, and media partners to ensure that appropriate messaging, branding and look-and-feel are delivered to market;

  • Drafting and reviewing creative briefing documents for/from the Agency of Record;

  • Drafting and managing timelines and budgets for assigned brand and marketing projects;

  • Collaborating and effectively communicating with other functional areas to manage brand reputation;

  • Assisting in the execution of a social and digital strategy, including contests, promotions, and online updates;

  • Assisting with the updating of the 2025 Canada Games website and other digital properties as needed;

  • Being a fully engaged team member with a goal of positive and healthy relationships in the workplace

  • Executing all responsibilities in a manner which is consistent with the Mission, Vision, and Values of the St. John’s 2025 Canada Games, and;

  • Fulfilling all other duties as reasonably required.

Advertisement Close

Qualifications Required


  • Diploma or undergraduate degree in Marketing, Communications, Sport Management, or related field;

  • Minimum three (3) years of related work experience or a combined equivalent of education and work experience.


  • Excellent organizational skills and the ability to manage multiple projects simultaneously;

  • Strong verbal and written communication skills;

  • Experience managing and/or tracking budgets;

  • A strong attention to detail and the ability to review and proof visual assets to ensure brand consistency;

  • Ability to build and maintain positive relationships with internal and external partners;

  • Demonstrated knowledge in multiple social media platforms (Instagram, Facebook, Twitter, TikTok) with a finger on the pulse of emerging trends and technologies;

  • Creative, results-oriented, able to deliver on time and on budget

  • Experience with Google’s G Suite programs (e.g. Gmail, Docs, Slides, Forms and Calendar, etc.)

  • Knowledge and experience working in a not-for-profit, events, or multi-sport Games environment

  • Ability to liaise and interact with multiple partners, locally, provincially and nationally.


  • Bilingualism (English and French) is an asset.

  • Based on position requirements, flexibility to work evenings, weekends and holidays

Conditions of Employment

  • Office hours are 35-40 hours/week

  • All applicants must be legally entitled to work in Canada at the time of application

  • RNC Certificate of Conduct and Vulnerable Sector Check are required for all positions

  • Credential Checks may be required for specified positions

Sponsored Posts Close

Inclusive Note

The employer is committed to creating an inclusive and diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, age, marital status, family status or disability.

Sports Hired thanks its sponsors.