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Director, Growth Marketing

Chicago Cubs Baseball Club


Apply by 5/31/2024

Posted 1 month ago

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Location


Chicago, IL, USA

Job Type


Job Description

  • Lead growth marketing capabilities across paid and owned channels; creating and managing a roadmap that drives consumer demand, leads to higher conversions and improves ROAS
  • Steward the creation and execution of marketing plans that drive customer acquisition, reduce churn, improve retention, and increase frequency of purchase
  • Partner with Analytics team to identify and prioritize consumers with the highest potential to re-engage, repeat or purchase additional offerings (up/cross-sell) and allocate Marketing resources to grow their lifetime value
  • Integrating lead capture opportunities throughout the digital experience
  • Develop and implement social commerce strategies that drive online sales within key platforms
  • Oversee performance tracking and calibration on a daily basis, using it to inform real time campaign optimizations and budget allocations
  • Partner with Analytics team to  build an omni-channel testing framework that’s rooted in experimentation, validating hypotheses, and scaling effective messaging
  • Collaborate with MLB’s Performance Marketing team to effectively measure the results of the Cubs marketing campaigns and orchestrate the adoption of new marketing technologies
  • Stay abreast of industry trends and digital marketing innovations; providing thought leadership to the Marketing team, senior management and other stakeholders
  • Contribute to the development of the Marketing team’s annual goals & KPI’s

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Qualifications Required

  • 7+ years of developing and executing marketing strategies that drive sales conversion, enhance customer loyalty and deliver strong ROAS
  • Deep knowledge of performance marketing and marketing automation processes
  • Experience driving full-funnel campaigns across a range of paid and owned channels; with a strong emphasis on digital
  • Track record of using segmentation and targeting strategies to maximize lifetime value from large customer databases
  • Knows how to develop highly engaging creative campaigns that align with business objectives
  • Excellent campaign management skills, with the ability to guide multi-channel efforts from development through execution while adhering to timelines and budgets

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