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Manager, Digital Marketing (Email/Website)

USA Football


Apply by 7/31/2024

Posted 2 weeks ago

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Location


Indianapolis, IN, USA

Job Type


Job Description

They should be comfortable with common email and website marketing tools and service providers. They should have an intermediate knowledge of HTML, CSS and other email best practices. They need strong quantitative skills and experience with list logic, data management, and Excel. They need to stay up to date on the latest laws and regulations regarding messaging rules, including email (CAN-SPAM), SMS, and additional related areas. They should have a strong grasp of retargeting through customer journeys and other marketing platforms.
Essential Functions 
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • Heavy focus is on email marketing, including list management, email layout/development, CAN-SPAM (or similar) compliance and deliverability best practices and requirements
  • Owns the email process from inception to send to data analysis
  • Provides technical digital marketing support to the Marketing team
  • Supports content marketing calls to action and provides support for web ad management
  • Handles day-to-day list management and unsubscribes in Salesforce Marketing Cloud or other appropriate tools
  • Serves as an email and web page layout expert, laying out and designing for multiple platforms including mobile
  • Manages the email calendar for all sends and builds, and maintains customer journeys through various channels
  • Leads SEO, website optimization, campaign tracking, customer funnels and other marketing initiatives with the Director, Marketing & Advertising
  • Handles technical aspects of email and website, including customization, personalization and A/B testing protocols

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Qualifications Required

  • Bachelor’s degree
  • 3-4 years of experience in email marketing, 2 years in website management
  • Solid understanding of CAN-SPAM and other list management regulations
  • Self-starter mentality and able to take assignments and run with them
  • Excellent organizational skills and proficiency using project management tools
  • High attention to detail is essential
  • Excellent oral and written communication skills

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