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Retail Marketing Manager

Carolina Panthers

Apply by 7/31/2024

Posted 2 weeks ago



Charlotte, NC, USA

Job Type

Job Description

This role is responsible for serving as the main point of contact for the third-party retail operator and stadium operations to ensure all aspects of the retail operation run efficiently, including product assortment and buys, on-site setup and customer service for Panthers, Charlotte FC and third party events, e-commerce platform operations and overall omnichannel experience.
Primary Responsibilities
  • Serve as liaison with third-party retail operator to ensure stadium store operation, e-commerce and all buying runs smoothly for both clubs
  • Oversee creation of and execute retail promotional calendar across both clubs
  • Lead successful retail promotion campaigns, from strategic development to implementation and analysis
  • Develop seasonal retail activation plan and briefs for Creative Services and brand marketing in collaboration with store operator and social teams
  • Work with both NFL and MLS consumer products divisions as well as official licensees on product assortment details and approvals
  • Serve as main point of contact internally that oversees coordination of promotional product sourcing for the organization
  • Develop local artist collaboration program and boutique product marketing portfolio
  • Ability to identify new lines of revenue through disruptive licensing partnerships in non-traditional categories
  • Partner with brand marketing to establish retail revenue growth targets
  • Maintain brand consistency and support brand strategy throughout all retail activities
  • Constantly be on the lookout for ways to utilize retail to expand team brands in the region, whether within current footprint or third-party retail, pop up shots, etc., throughout the Carolinas
  • Other duties assigned as necessary.

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Qualifications Required

  • Bachelor’s degree in marketing, business, or fashion management
  • Fashion/Merchandise buying experience
  • Strong understanding of digital – online marketing/e-commerce experience
  • Prior sports and/or entertainment industry experience

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