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Application Deadline Ended
Apply by Ended 7/31/2024
Job Description
This role is responsible for serving as the main point of contact for the third-party retail operator and stadium operations to ensure all aspects of the retail operation run efficiently, including product assortment and buys, on-site setup and customer service for Panthers, Charlotte FC and third party events, e-commerce platform operations and overall omnichannel experience.
Primary Responsibilities
- Serve as liaison with third-party retail operator to ensure stadium store operation, e-commerce and all buying runs smoothly for both clubs
- Oversee creation of and execute retail promotional calendar across both clubs
- Lead successful retail promotion campaigns, from strategic development to implementation and analysis
- Develop seasonal retail activation plan and briefs for Creative Services and brand marketing in collaboration with store operator and social teams
- Work with both NFL and MLS consumer products divisions as well as official licensees on product assortment details and approvals
- Serve as main point of contact internally that oversees coordination of promotional product sourcing for the organization
- Develop local artist collaboration program and boutique product marketing portfolio
- Ability to identify new lines of revenue through disruptive licensing partnerships in non-traditional categories
- Partner with brand marketing to establish retail revenue growth targets
- Maintain brand consistency and support brand strategy throughout all retail activities
- Constantly be on the lookout for ways to utilize retail to expand team brands in the region, whether within current footprint or third-party retail, pop up shots, etc., throughout the Carolinas
- Other duties assigned as necessary.
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Qualifications Required
- Bachelor’s degree in marketing, business, or fashion management
- Fashion/Merchandise buying experience
- Strong understanding of digital – online marketing/e-commerce experience
- Prior sports and/or entertainment industry experience
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