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Sport Information Officer

McMaster University

Posted 2 months ago



Hamilton, Ontario, Canada

Job Type

Job Description

Our department is looking for a Sports Information Officer to support McMaster Varsity Athletics. The Sports Information Officer promotes McMaster varsity athletics to internal and external audiences and plays an essential role in meeting McMaster’s varsity athletics media and reporting requirements to national and provincial sports team organizations. Provides communications advice and assistance to the Athletics and Recreation Leadership team, varsity coaches, and student-athletes as well as corresponding with all media relations as it pertains to varsity athletics.

• Coordinate game day sports information requirements, including preparation of press releases, background and statistical information, event and game day programs, arranging and overseeing photography.

• Develop, coordinate and implement a comprehensive communications plan for McMaster Athletics that adheres to varsity athletics media and reporting best practices, as determined by national and provincial sports team organizations and consistent with McMaster policies and practices utilizing written word, website, social media and other tools.

• Responsible for development of a social media strategy on behalf of McMaster Varsity Athletics, while adhering to a service framework in support of 31 varsity athletics programs.

• Coordinate live statistics for a variety of sports, including but not limited to football, basketball, volleyball, soccer, and field hockey.

• Work with the Athletics and Recreation Leadership team to promote varsity athletics activities.

• Monitor the McMaster Athletics and Recreation website and social media outlets to ensure current accuracy of information and work to improve and enhance the web presence for Athletics.

• Provide at end of each season a detailed report of all coverage obtained through various social media outlets and McMaster Athletics and Recreation website.

• Develop content, design, edit, and maintain the McMaster Athletics website and social media sites.

• Take the lead on all communications requirements for provincial and national championships in alignment with governing body policies.

• Schedule and coordinate pre-season photo shoots for teams, coaches and student-athletes, and maintain files for website, publications and distribution to media.

• Compile team statistical information and the maintenance of records for various varsity sports.

• Develop and maintain a graphics and video inventory of student-athletes and athletic teams.

• Engage, promote and respond to inquiries from a range of internal and external contacts and stakeholders, including media.

• Remain current with frequent developments in design and graphics software, social media platforms, applications and trends in the communications field.


• Oversees work of 1-9 casual positions

• Provide orientation and show procedures to others.

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Qualifications Required


• Bachelor’s degree in Communications, Marketing, Public Relations, Digital Media or related field of study.

• Requires 2 years of relevant experience.

Additional Requirements:

  • Knowledge and understanding of a wide variety of sports, particularly those offered by McMaster Athletics.
  • Demonstrated experience in communications, media relations and the sport industry is essential.
  • Knowledge of OUA and U SPORTS rules and regulations is required.
  • Knowledge of sports statistics and management.
  • Thorough understanding of sport communications principles and have proven experience applying them in a complex environment.
  • The successful candidate must be able to work independently in a busy and challenging environment, as an active member of an integrated team, and must be able to prioritize workload in an environment with multiple and changing deadlines.
  • Exceptional interpersonal, organizational and communication skills, with an impeccable attention to detail are crucial.

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Inclusive Note

The employer is committed to creating an inclusive and diverse work environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, ancestry, place of origin, colour, ethnic origin, citizenship, creed, sex, sexual orientation, age, marital status, family status or disability.

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