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Associate Advertising Strategy & Planning


Apply by 7/31/2024

Posted 2 months ago



Ponte Vedra Beach, FL, USA

Job Type

Job Description

  • Develop timely and accurate PGA TOUR and partner media plans, which follow established pricing guidelines, adhere to ad product business rules, and are vetted for inventory availability.
  • Manage and accurately process order entry requests and revisions from the Strategy team in the Order Management System; initiate internal kickoff calls prior to order build
  • Assist strategy team pods, media sales leads, and internal constituents; ensuring timely, thorough, and accurate responses to all RFPs, RFIs, and general daily correspondence related to site ad operations, ad specifications, creative asset gathering, launch and campaign pacing confirmation.
  • Monitor social campaign activations and ensure that order builds align with trackers and reports
  • Ensure campaigns are being properly captured in our reporting tool, AdJuster
  • Assist with end of month delivery confirmations, including working with the Strategy and Social teams on flat file and social campaign delivery confirmation
  • Develop knowledge of the PGA TOUR Digital and partner ad portfolios; serve as internal resource on Order Management System product catalog by being able to accurately recall all available products.
  • Understand media assets and value propositions to navigate the PGA TOUR partnerships landscape –in conjunction with PGA TOUR’s Corporate Marketing and Business Development departments – and service Official Marketing Partners’, Endemic Marketing Partners’, and/or Title Sponsors' media campaigns.
  • Special projects or other duties as assigned.

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Qualifications Required

  • Bachelor's degree in Business, Advertising/Marketing, Statistics or related field or equivalency
  • One year of experience in Advertising, Client Services and/or Sales Support
  • Excellent verbal, written, and interpersonal skills
  • Strong critical thinking and analytical skills
  • Knowledge about ad trafficking systems (e.g. Google Ad Manager, Freewheel) and order management systems (e.g. Operative, a plus
  • Proficiency in Microsoft Office products; advanced skills in Excel and PowerPoint required
  • Golf or sports knowledge/background a plus

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