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Football Education Coordinator

Detroit Lions


Apply by 7/31/2024

Posted 2 months ago

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Location


Detroit, MI, USA

Job Type


Job Description

 The Football Education Coordinator position will work with the Executive Director of Football Education and internal departments to effectively support the department goals, which includes:

  1. Develop and Implement Social Media Strategy: Create and execute comprehensive social media strategies to increase awareness and connect with new fans while building continued connectivity to current followers of Detroit Lions Football Education programs, drive registration numbers, and foster community engagement.
  2. Content Creation and Curation: Generate compelling content, including videos, graphics, and written posts, to showcase the benefits of youth football participation, highlight success stories within the program, and promote upcoming events and initiatives.  Must have the ability to capture, modify and amplify content in short-form and long-form mediums.  The ability to understand and utilize video editing software such as Adobe Premier Pro or similar program is preferred.
  3. Platform Management: Manage and maintain all Detroit Lions Football Education social media accounts, including but not limited to Facebook, X, Instagram, YouTube, and TikTok. Regularly update content, respond to inquiries, and monitor trends and discussions related to youth football.  Work with the Sr. Director of Digital Operations to consistently provide updates to the Detroit Lions Football Education webpage.
  4. Community Engagement: Act as a liaison between the Detroit Lions, local schools, community organizations, and youth football participants to promote collaboration and engagement opportunities. Encourage user-generated content and facilitate online discussions to build a sense of community among players, parents, coaches, and supporters.
  5. Analytics and Reporting: Monitor social media metrics and analytics to track the performance of campaigns, evaluate engagement levels, and identify areas for improvement. Provide regular reports and insights to inform future strategy and decision-making.
  6. Collaboration and Support: Work closely with internal stakeholders, including youth football program managers, coaches, marketing, digital media and community relations teams, to align social media efforts with broader organizational goals and initiatives. Provide support and guidance to internal departments, community groups and external partners in implementing social media best practices.
  7. Event Administration:  Create and develop registration paperwork and gather necessary supplies as needed for all Football Education programs, particularly the annual Summer Football Camp Tour.
  8. Event Management:  Assisting as needed with the coordination of any and all Detroit Lions Football Education events including the Summer Football Camp Tour, Educational School Assemblies, Lions Game Day events, year-round camps and clinics, high school related programs and others.
  9. Office Management:  Overseeing day-to-day operations of the Football Education team including invoicing and payables, scheduling appointments and meetings, phone calls, e-mails and other correspondence, organizing and maintaining files, records and other important documents, processing expense reports and reconciling receipts.

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Qualifications Required

  • Bachelor degree in Marketing, Business, Recreation, or related field
  • 5+ years of previous youth, adult or intramural sports programming or similar experience required
  • Must have desire and ability working with children
  • Football coaching experience preferred
  • Must live by the Detroit Lions Football Education “One-Liner” of “providing educational experiences for children, parents and coaches focusing on character development, player health and safety, coaching knowledge, football and fun!”
  • Must be agile, development focused, inspiring, humble and a big picture thinker
  • Strong working knowledge of MS Office (Word, Excel, Outlook, PowerPoint) and Adobe Photoshop
  • Strong working knowledge of social media platforms (Facebook, X, Instagram, TikTok)

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