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Consumer Insights Manager

Tennessee Titans

Posted 4 months ago



Nashville, TN, USA

Job Type

Job Description

This is an exciting time for the Titans as we embark on the task of building, marketing, and selling a new stadium. The Manager of Consumer Insights will report to the Vice President of Marketing Strategy & Insights and will work closely with the Marketing, Content & Creative, Broadcast, Fan Engagement, Ticket Sales, Season Ticket Memberships, Premium Sales & Service and Business Strategy & Analytics teams to develop and analyze data-driven marketing campaigns to ensure a positive impact in generating revenue, retention, and fan engagement.

  • Provide advanced strategic insights on all marketing and sales campaigns with a focus on optimizing marketing channel performance, maximizing ROI, increasing fan engagement, and identification of major behavioral drivers for customers.
  • Utilize data from cross-channel marketing platforms to generate reports and dashboards that track key metrics and support data-driven decision making.
  • Build, deliver, analyze, and optimize audience segments for marketing campaigns across digital marketing channels and platforms.
  • Assist on the development of marketing campaign strategy with a focus on audience segmentation, customer journeys, promotional tactics, and attribution to achieve increased revenue, campaign optimization, lead generation and brand growth.
  • Create and maintain survey strategy to gather customer, prospect and fan sentiment, behavior, and trends. This includes conducting statistical analysis and the development of dashboards and presentations on findings.
  • Conduct detailed audience analysis and profiling to understand our customers and fan base.
  • Oversee marketing attribution strategy including implementation audits, marketing effectiveness analysis and the development of media mix and attribution modeling.
  • Develop, implement, and analyze A/B testing and other experiments to optimize conversion funnels, landing pages and personalization in marketing campaigns.

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Qualifications Required

  • Bachelor’s degree in Marketing, Advertising, Business, Sports Management, or equivalent degree/experience.
  • 5+ years of experience and in-depth knowledge in consumer insights, digital marketing analytics or a similar role, with a track record of driving data-based improvements.
  • Excellent communication skills and comfortable presenting to all levels of the organization.
  • Detailed understanding of consumer behavior and marketing analytics with the ability to influence business or marketing strategy.
  • Strong SQL experience with an ability to perform effective querying involving multiple tables and relational databases.
  • High level of problem-solving ability, thinks creatively and utilizes all available resources to deliver quality analysis and actionable insights.

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