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Director of Marketing & Social Media

Fayetteville Marksmen Hockey Team

Posted 4 months ago



Fayetteville, NC, USA

Job Type

Job Description

The Fayetteville Marksmen professional hockey team, proud members of the Southern Professional Hockey League, are seeking a passionate and qualified candidate for the position of Director of Marketing & Social Media.

The Director of Marketing & Social Media’s primary role will be responsible for planning, managing, and executing the Marksmen marketing strategy through digital media, social media, and traditional means.

Essential Duties:

  • Manage the Marksmen’s social media accounts, implementing strategies to grow our following, engage and retain our fanbase, and drive conversion of sales campaigns
  • Facilitate the relationship with various marketing and media partners across the Fayetteville area
  • Assist in the planning, management, and execution of the Marksmen marketing plan and strategy for each applicable season, focusing on ticket sales through digital channels
  • Creating and implementing various Marksmen email campaigns
  • Brainstorm and create various pieces of content for social media, our website, and Marksmen games, as well as ads for traditional/digital marketing, radio copy, etc.
  • Work with management in setting social media and digital marketing goals, and developing weekly reports to communicate the results

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Qualifications Required

  • Minimum 1-3 years of professional experience required
  • Bachelor’s degree in related area and/or equivalent experience/training
  • Solid knowledge of marketing principles, concepts, strategies, and best practices
  • Proficient with adobe creative suite and graphic design
  • Familiarity with WordPress a plus
  • Working knowledge of basic marketing, promotions and ticket sales techniques in college or professional sports
  • Experience as a motivated self-starter, with creative ideas, and the ability to lead by example
  • A hard work ethic and mental attitude of success
  • Those with a competitive drive and a hunger to be the best will gain favorable consideration
  • Ability to reach AND exceed manageable goals

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