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Location
Indianapolis, IN, USA
Job Description
- Manage all of Blue’s social platforms, with oversight from the Mascot Program Manager, to drive audience growth and engagement.
- Create a weekly content calendar and collaborate with the Sr. Mascot Coordinator to establish processes and systems to plan content development and deployment daily.
- Develop creative to support daily content on these channels, adhering to Blue’s brand standards and in alignment with the team’s overall brand standards and style guide.
- Support the organization’s overall fan development priorities, with a keen focus on youth and Gen Z, through short-form video content creation for Blue’s social handles.
- Collaborate with the team’s corporate partnership team to bring to life branded content for Blue’s social channels – helping ideate, shoot, edit and post content for the mascot program.
- Monitor social media trends, accounts, and personalities and develop opportunities to leverage these to drive interest and relevancy and reach new audiences.
- Collaborate with the team’s social team to ensure alignment on overall strategy, adherence to NFL social policies and best practices, content plans and ongoing campaigns throughout the season.
- Create content to promote and feature key club events, programs and initiatives in unique and innovative ways that resonate with youth for Blue’s channels.
- Stay abreast of emerging social trends, platforms, and technology, and provide recommendations and insight to support Blue’s social strategy and drive audience growth and engagement.
- Monitor content performance and use learnings to optimize future content creation.
- Support overall mascot appearances/programming as needed.
- Support other business verticals, as needed, for event support, etc. in alignment with the Colts overall internship program expectations.
- Other duties as assigned.
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Qualifications Required
- 1-2 years' experience in creating and editing social content reels and/or shorts with a proven track record of success on these platforms
- Previous sports industry experience preferred
- Working knowledge of Illustrator and Photoshop, with the ability to develop video and still graphics in adherence to brand guidelines and standards.
- Strong understanding of key social platforms, including IG and X, etc.
- Strong communication skills (verbal and written).
- Commitment to teamwork, as well as individual responsibility.
- Detail oriented, highly motivated, with the ability to multitask and be flexible.
- Valid driver’s license and the ability to drive a company vehicle.
- Ability to work nights and weekends, including all Colts home games.
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