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Job Description
The Director of Sales plays a pivotal role in driving new revenue generation through strategic partnerships within Central Arkansas Athletics. This position focuses on cultivating B2B relationships with businesses within Conway, Arkansas, and the surrounding areas, to secure athletic partnerships and by creating a successful plan of action in order to hit the clients businesses objectives. The Director of Sales works closely with their Regional Sales Director to develop and execute comprehensive sales strategies aimed at maximizing revenue potential.
Responsibilities:
- Identify and pursue new sponsorship opportunities with businesses interested in partnering with the designated athletic department.
- Develop and maintain a robust pipeline of potential sponsors through proactive outreach, networking, and relationship building.
- Utilize market research and industry insights to tailor sponsorship packages that align with the needs and objectives of potential partners.
- Negotiate sponsorship agreements and contracts to ensure mutually beneficial terms for both parties.
- Serve as the initial primary point of contact for prospective sponsors, guiding them through the partnership process and addressing any inquiries or concerns.
- Collaborate with internal stakeholders, including the Manager of Partnership Services, to facilitate a smooth transition of finalized partnerships.
- Work closely with the Regional Sales Director to develop sales targets, forecasts, and budgets aligned with overall departmental objectives.
- Analyze market trends, competitor activities, and industry developments to identify new revenue opportunities and inform sales strategies.
- Continuously evaluate and refine sales tactics to optimize effectiveness and drive results.
- Provide regular reports and updates on sales performance, pipeline status, and key metrics to senior management.
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Qualifications Required
- Bachelor's degree in Business Administration, Marketing, Sports Management, or a related field
- Proven track record of success in B2B sales, preferably within the sports sponsorship
- Strong negotiation skills with the ability to close deals and drive revenue growth.
- Excellent communication and interpersonal skills, with the ability to effectively engage and influence stakeholders at all levels.
- Strategic thinker with the ability to develop and execute comprehensive sales plans.
- Results-driven mindset with a focus on achieving and exceeding sales targets.
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
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