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Specialist, Social Media

Tampa Bay Rays

Apply by 4/30/2024

Posted 1 month ago



St. Petersburg, FL, USA

Job Type

Job Description

  • Assist in the planning, ideation, creation, and publishing of content to Tampa Bay Rays social media accounts. This includes Facebook, Instagram, TikTok, X, LinkedIn, YouTube and other emerging platforms.
  • Be a catalyst on daily social publishing and write in the defined voice and tone of team accounts.
  • Create, edit, and curate compelling and shareable TikTok content that resonates with our fan base.
  • Stay up to date with TikTok and Reels trends, challenges, and features to ensure our content remains current and appealing.
  • Assist in scheduling and implementing a daily/weekly/monthly social media calendar.
  • Work closely with our in-house Creative team (consisting of videographers, photographers and graphic designers) to ensure a continuous flow of platform-optimized content.
  • Support the other Social Media Specialist in the day-to-day content publishing on social media platforms and ensure channel best practices are being met.
  • Provide real-time coverage of Tampa Bay Rays games and community events to create reactionary, in-the-moment content for our social media channels.

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Qualifications Required

  • A Bachelor’s degree in social media, marketing, communications or related field.
  • 3+ years of experience managing social media accounts.
  • Experience with Meta (Facebook, Instagram), TikTok, YouTube, LinkedIn and X/Twitter and corresponding reporting/analytics. Must also have a pulse on emerging social platforms.
  • Demonstrated ability to conceptualize and create unique social content for TikTok and other social content platforms.
  • Ability to effectively communicate content needs to a talented creative team through detailed and timely briefs.
  • Strong storytelling/copywriting/copyediting skills with the proven ability to write for social media.

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