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Manager of Digital & Social Creative

Green Bay Packers

Apply by 5/31/2024

Posted 2 weeks ago



Green Bay, WI, USA

Job Type

Job Description

  • Develop and maintain the visual identity and design guidelines for all of the Packers’ digital and social media platforms.
  • Conceptualize and create eye-catching graphics, illustrations, and images that align with the team's brand and messaging.
  • Develop and execute creative content strategies that drive fan engagement and loyalty across digital and social platforms.
  • Stay up-to-date with industry trends, emerging technologies, and best practices to keep content fresh and relevant.
  • Collaborate with the social media team to ensure that visual content is consistent with the team's brand and resonates with the team's target audience.
  • Create and optimize graphics and visuals for use in social media posts.
  • Work closely with cross-functional teams, including Broadcast & Game Presentation, Brand & Marketing, Community Outreach, and Sales & Business Development, to integrate creative strategies into the overall brand and messaging.
  • Manage multiple projects simultaneously, ensuring deadlines are met and quality is maintained.
  • Supervise and direct creative freelancers and external agencies as needed.
  • Plan, shoot, edit, and produce high-quality digital video content for various platforms, including social media, the team website, and mobile apps.
  • Collaborate with the broadcast team to create compelling video narratives that tell the team's story and engage fans.
  • Monitor the performance of digital and video content through analytics tools and develop insights to guide future creative decisions.

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Qualifications Required

  • Undergraduate degree (preferably in graphic design, visual arts, or a broadcast-related field).
  • A minimum of five years of experience with digital media, video production, or digital creative direction.
  • Strong knowledge of social media platforms, trends, and best practices.
  • Proficiency in Adobe Creative Suite, including Photoshop, Illustrator, Premiere Pro, and After Effects (or related software).
  • Proficiency in video production and editing.
  • Excellent project management and organizational skills.
  • Ability to work in a fast-paced, collaborative environment.
  • Passion for sports, particularly NFL football, is a significant plus.
  • Knowledge of the Green Bay Packers’ organization, the NFL, and football is a plus.
  • Availability to work extended hours, weekends, and holidays as needed, depending on game schedule and events.

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