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Location
St. Petersburg, FL, USA
Job Description
The CRM Administrator will work with the Strategy & Analytics team to support CRM initiatives across the ticketing and corporate partnerships departments of the Tampa Bay Rays. The Tampa Bay Rays utilize Microsoft Dynamics CRM to manage customer/partner touchpoints, sales leads, contract details, and reporting. The CRM Administrator will support the Tampa Bay Rays corporate partnerships department with data integrity, contract management, rate card management, inventory management, and activation reporting. The CRM Administrator will support the Tampa Bay Rays ticketing department with data integrity, campaign management, lead generation, CRM process automation, and other CRM reporting as necessary.
Duties & Responsibilities
- Serve as the subject matter expert for CRM and Microsoft Dynamics
- Own all day-to-day CRM administrative activities, including platform access, data integrity, field/object creation, and workflow/trigger creation
- Implement and enforce standardized best practices for organizational CRM users
- Develop CRM training materials and lead training sessions for sales reps as necessary
- Develop methods for ingesting relevant data from our data warehouse into CRM
- Automate business process flows in ticketing and partnership CRM modules
- Build reports to track partnership asset fulfillment
- Automate processes for sales leads and campaign generation within CRM
- Analyze ticket sales campaigns and sales rep activity to optimize sales processes
- Serve as the point person for CRM account merging and de-duplication
- Create dashboards for reporting on relevant ticketing/partnership CRM KPIs
- Perform additional ad-hoc tasks as necessary
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Qualifications Required
- Bachelor’s Degree in a relevant field
- High proficiency with Microsoft Excel
- Experience with KORE and/or Microsoft Dynamics (or similar CRM) preferred
- Experience with SQL is a plus
- Experience with data visualization tools (Tableau, Power BI, etc.) is a plus
- Experience with Tickets.com/ProVenue is a plus
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