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Database Marketing Coordinator

Denver Broncos


Apply by 5/31/2024

Posted 1 month ago

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Location


Denver, CO, USA

Job Type


Job Description

The Database Marketing Coordinator is responsible for the operation of email marketing, SMS marketing and other forms of database marketing. Additionally, this role will be responsible for data acquisition and fan development.

DUTIES AND RESPONSIBILITIES
Email and SMS Marketing:
  • Day-to-day operations related to Email, SMS and other forms of multi-channel marketing automation (eg., plan, build, execute, monitor and report on campaigns).
  • Build email/sms communications/campaigns – this includes segmentation/targeting of email list using data warehouse.
  • Evaluation of sales and marketing campaigns to improve effectiveness.
  • Coordinate with other departments (sponsorship, stadium, marketing, ticketing) in fan communication/marketing automation needs.
  • Report campaign results back to stakeholders.
  • Identify preferred method of communication for fans.

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Qualifications Required

  • Resume and cover letter
  • Bachelor’s degree and minimum 1 year of marketing automation experience
  • HTML and CSS knowledge required
  • SQL knowledge required
  • Experience with Eloqua or similar email marketing platform (e.g., SFMC, Marketo)
  • Understanding of data acquisition
  • Detail oriented with strong analytical and organization skills
  • Self-motivated and solutions oriented
  • Exceptional verbal and written communication skills

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