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Director, Digital Marketing

Los Angeles Kings


Apply by 5/31/2024

Posted 1 month ago

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Location


El Segundo, CA, USA

Job Type


Job Description

The Director, Digital Marketing will be responsible for developing and executing digital marketing strategies to enhance brand awareness, drive fan engagement and enhance all ticketing, sponsorship sales and fundraising goals for the Los Angeles Kings. This individual will lead a team of digital marketing professionals and collaborate closely with cross-functional teams to deliver integrated marketing campaigns across digital channels. This leader will have a proven track record in the sports industry to help drive opportunities, efficiencies, and creative strategies at the LA Kings.

ESSENTIAL FUNCTIONS:

  • Develop and execute comprehensive digital marketing strategies to achieve organizational objectives, including ticket sales, partner activations, Kings Care, merchandise sales, and fan engagement.
  • Lead coach and develop the Digital Marketing department to ensure performance and goals align with company goals.
  • Partner with the creative and production departments to strategize and implement the Kings’ video, graphic, and photo distribution in a relevant and timely manner, including helping create a comprehensive plan to drive traffic to lakings.com and lakingsinsider.com.
  • Oversee digital development by partnering with the analytics department to understand key metrics, making content, social media, and digital improvements, and determine effective business solutions.
  • Maintain a strict adherence and enforcement of LA Kings brand style guidelines while maintaining a consistent look and feel throughout all digital properties Website Development

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Qualifications Required

  • 7-10 years related work experience
  • 7+ years of related brand or agency digital and social experience
  • Experience managing digital and social media teams for a brand or sports team
  • Experience with a variety of social media platforms.
  • Experience with SEO and SEM practices
  • Experience with Adobe CC, Photoshop, Illustrator, InDesign, Dreamweaver
  • Experience with video editing and motion graphics

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