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Job Description
- Lead the strategic planning of the South Central Texas region- annual events calendar, with the goal of growing the Spurs brand, while contributing to planning of grassroots influencer marketing collaborations.
- Identify grassroots data capture opportunities when applicable; organize and track leads to report associated revenue and brand value, assisting with ticket and merchandise marketing efforts.
- Oversee, train and hire event marketing team(s), to include potential full-time staff, part-time in-office representative(s), and Street Team staff located in both Austin and San Antonio, ensuring consistent brand presence at event marketing & grassroot opportunities.
- Assist in management of the event marketing budget, including monitoring expenses on a monthly basis for accuracy and appropriateness, completing timely reports to leadership and taking prompt and corrective action when required.
- Manage and support internal SS&E events as needed (i.e. Hype Team auditions, retail, theme nights, etc.) including the development of marketing plans, recaps & communication strategies.
- Oversee management of offsite storage(s), Frost Bank Center marketing closet, and Marketing vehicle(s), including inventory of giveaway items, photo ops and event props, while keeping track of various department requests.
- Work collaboratively with key internal departments including Strategic Growth on a consistent basis on Austin key initiative and growth strategies, along with Game Presentation, Digital, Content, Creative, Analytics, etc. to implement and recap strategy tactics, and external stakeholders to maximize each events’ experience and ensure seamless data ingestion for later use.
- Other duties as assigned.
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Qualifications Required
- Four-year degree, preferably in Marketing or Communications or a related field of study.
- 5-7 years’ experience in a Marketing or Events role, or related field.
- 3 or more years’ experience overseeing 1 or more part-time staff members.
- 3-4 years’ experience planning events or supporting the planning of events is preferred.
- Proficient in Microsoft Office Suite to include Excel, Power Point and other computer skills required.
- Ability to prioritize multiple tasks, proactively problem solve and be highly organized.
- Availability to work long, flexible hours including evenings, weekends, and holidays supporting grassroots and community events.
- Ability to lift 30lbs with assistance to maneuver marketing activation equipment.
- Possess a clean driving record in order to operate company-owned vehicles
- Ability to perform 80% of responsibilities remotely; 20% of work to be performed on site as needed
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